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How Asda is changing the message for mobile advertising

by on April 15, 2015

Asda has launched the world’s first Rich Ad Messaging campaign.

Engaging their Easter audience via a scrolling ad message on their mobile devices whilst they browse the web and apps, the campaign then combines this mass broadcast execution with the high impact value of Rich Media engagement. [more…]

Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time

by on April 8, 2015

FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience.

But are they missing a trick by not taking into consideration a whole set of audience bigger than that of a prime time news channel?

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New research shows Tesco as our most popular supermarket, closely followed by Aldi, Lidl, Asda and, in last place, Sainsbury’s.

by on March 6, 2015

Tesco has been voted Britain's favourite supermarket, according to a poll from @vouchercodespro VoucherCodesPro.

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Movers and Groovers : Claire Harrison-Church replaces Chris McDonough as Asda marketing boss

by on January 21, 2015

Movers and Groovers : Premier Foods’ Claire Harrison-Church replaces Chris McDonough as Asda marketing boss 

Claire Harrison-Church, currently category business unit director at Premier Foods, is to replace Asda marketing director, Chris...

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John Lewis, Aldi, Debenhams, Burberry, M&S, Argos, Asda, Boots and Lidl 2014 Christmas ads – enjoy

by on November 9, 2014

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Tesco, ASDA, Nationwide, Barclaycard and Dignity Caring Funeral Services are re-introduced to the prestigious Top 50 circle

by on October 24, 2014

The Top 50 companies for Customer Service have been announced, which sees Tesco, ASDA, Nationwide, Barclaycard and Dignity Caring Funeral Services being re-introduced to the prestigious Top 50 circle. Odeon, First Rate, American Express, Molson Coors and Screwfix are all new entrants for this year.

To view the rankings in full, please visit:  http://bit.ly/12o9QRV [more…]

Wyke Farms have a new TV advert made by Ridley Scott’s commercial production company RSA

by on August 5, 2014

Wyke Farms, the UK’s largest independent cheese producer and milk processor, today announces its autumn media campaign. The company is investing £1.2 million into a cross-platform communications campaign, which includes viral seeding, print and broadcast activity.

The campaign, which features their new TV advert made by Ridley Scott’s commercial production company RSA films, will convey the company’s unique brand vales of provenance, passion for the countryside and family farming in Somerset. The advert called ‘Ode To The Cow’ will focus on Wyke’s love of nature and champion the biggest contributor at Wyke Farms: the cow! The campaign launches on 1st September nationally on ITV in a high impact 30-second spot in the centre break of Coronation Street and will run on ITV Breakfast, as well as across other TV channels and also online reaching 59 million viewers in total.

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Shoppercentric Retail Research : Grocery shopping isn’t the most thrilling part of anybody’s shopping experience

by on July 27, 2014

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Research : “Consumers have grown accustomed to discounts, with coupon usage now forming an integral part of the shopping trip” / Charles D’Oyly, Valassis

by on July 1, 2014

In the battle for consumer spend, discounts win

  • 84 per cent of supermarket shoppers use coupons
  • Consumers saving £3 billion a year through coupons
  • Coupons are used widely across all demographics.
  • Rise of the discounter – 30% of all shoppers are frequenting these stores more than a year ago.

Shoppers’ savings are increasing with over a third of consumers saving at least £5 a month by using coupons – up 10 per cent on 2013 figures according to coupon experts Valassis Ltd. This adds up to benefits of around £3 billion a year for coupon hungry consumers.

For insights on intelligent media delivery, visit www.valassis.com and follow @valassis on Twitter.

Other Valassis articles in theMarketingblog

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Morrisons : The price of 1,200 everyday food essentials slashed in price war

by on May 1, 2014

Morrisons is slashing the price of 1,200 everyday food essentials by up to 60 per cent, triggering a bloody price war that will force rivals to follow suit. The move by Britain’s fourth biggest supermarket is part of a £1billion plan to permanently reduce prices in a bid to see off the threat posed by budget rivals Aldi and Lidl.

However, the price re-set will also drag the other members of the grocery big four – Tesco, Asda and Sainsbury’s – into the fray.

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