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‘125th birthday’ brand Bahlsen goes on the road with Toucan

by on April 19, 2014

German biscuit maker Bahlsen asked   @Toucan_ to help them celebrate their 125th birthday by taking their brand on a tour of retailer head offices across the UK.

The events, running from March to July, have seen the brand sampling their range at nine retailer and publisher head offices, including Sainsbury’s, Tesco, ASDA and The Grocer publisher William Reed. 

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Getting the ‘Green’ light on 10% cheaper foods

by on March 24, 2014

BHS food '10% cheaper than Tesco'

Retail mogul Sir Philip Green is reportedly plunging into a supermarket price war as his BHS department stores start selling food.

@BHS_UK

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Women for Women : Asda launches £6 knickers to make women’s buttocks appear larger

by on November 17, 2013

From www.dailymail.co.uk

Celebrities like Kim Kardashian, Nicki Minaj and J-Lo  have long been envied for their shapely curves.  Women have long envied celebrities like Kim Kardashian, Beyoncé and Jennifer Lopez for their shapely curves.Now they too can have the perfect bottom - with a £6 pair of padded knickers from Asda.

The underwear contains hidden pads high on the buttocks to make them appear fuller and more peachy.

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“An innovative redemption solution” / CheckoutSmart and Valassis

by on November 16, 2013

CheckoutSmart and Valassis team up for digital and online

Valassis has partnered with CheckoutSmart, the UK’s leading platform for digital grocery rewards, enabling digital coupons to be redeemed securely by shoppers against their grocery purchases, whether in-store or online. [more…]

Asda has launched what could be the UK’s cheapest mobile phone – only £5

by on November 9, 2013

Asda has launched what could be the UK's cheapest mobile phone - at just £5 on a pay-as-you-go deal from T-Mobile.

The Alcatel 1010 is a basic handset with no internet or gaming access, with a 1.45in colour screen and keypad.

It can make calls and receive texts, and its only other feature is an FM radio and MP3 player, with just 3Mb of memory. But it does have no minimum top-up charge, and it is lighter than the latest iPhone at 59 grammes.

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Steve Smith, Asda’s CMO, says their customers are the “driving force” behind their Christmas campaign

by on November 7, 2013

Asda launches ‘no gimmicks’ Christmas ads

Supermarket takes swipe at rivals in campaign that shines spotlight on stories behind products.

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Magners GB / “Our unique segmentation model can help brand owners truly get under the skin of their shoppers” Chris McCash, gratterpalm

by on October 28, 2013

Magners GB have appointed gratterpalm to lead its shopper marketing strategy.

The Leeds agency has attracted the brand to Yorkshire following a competitive pitch. gratterpalm will bring to life Magners’ “Now is A Good Time” campaign in the retail channel.

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Supermarkets / “Claims to be the cheapest are worth little to customers” says Which?

by on October 24, 2013

From www.theguardian.com -
Take supermarket price match schemes with 'pinch of salt', says Which?
Investigation into Asda, Sainsbury's and Tesco finds differences in schemes means claims to be the cheapest are worth little to customers

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