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Port Salut cheese unveils promotional link with JP Chenet French wine brand / Toucan

by on August 14, 2013

Port Salut cheese is continuing its long-running association with French wine brand JP Chenet this autumn with ‘Win a Bicyclette’, a joint on-pack promotion offering shoppers the chance to tap into the French way of life and win a French bicycle.


Events : 40+ brand speakers in one day: Social media results for PR & Comms Conference

by on August 14, 2013

Social Media Results For PR & Comms Conference – Interact & Influence

Fresh, Advanced Engagement & Content Techniques Which Influence Key Audiences & Maximise Social Media ROI For PR & Comms

A One-Day, Industry-Led Conference & Networking Event, 19th November 2013, Hotel Russell, London. PLUS! Two Separately-Bookable, Post-Conference, Half-Day Workshops, 20th November 2013:

AM) Measuring The Unmeasurable: Ascertaining The Value & ROI Of Your Coverage PM) Twitter & Facebook: Advanced Engagement & Content Which Delivers Results.

Download Brochure Here. Book Online.


“Asda is way in front of its competitors when it comes to value” / Irina Pafomova, Shopitize

by on August 11, 2013

Asda has been voted best UK supermarket for value and quality, according to a survey by shopping rewards App Shopitize.

As for value, 46% of supermarket shoppers said ASDA was the best, with Tesco taking 26% of the poll, Morrison's 14%, Sainsbury's 8% and Waitrose came last with only 6% of the vote.

However, in the quality stakes Waitrose's fortunes reversed with 29% of shoppers placing it above it rivals. Next best was Sainsbury's with 23% of the vote, then Asda with 20%, Tesco with 17% and Morrison's finished bottom with 11%. [more…]

August Asda Magazine cover – “an excellent example of using social media as an integral part of content marketing” / Jo Brooks, Publicis Blueprint

by on August 5, 2013

Asda puts 1m Facebook fans in charge of August Asda Magazine cover - ‘Chosen by You’ customer approach brought to life in Publicis Blueprint activity -

In a new move, Asda has asked its Facebook fans to choose the Asda Magazine cover for the August issue. Publicis Blueprint, which also publishes the UK’s number one title, with a 1.96m circulation, designed two alternative covers which were then put to the social network to select the favourite.


“EasyFoodstore” / EasyJet founder prepares to take on budget supermarkets such as Aldi and Lidl

by on August 3, 2013

Sir Stelios Haji-Ioannou, the maverick founder of easyJet, is preparing to do battle with low cost supermarkets such as Aldi and Lidl by launching his own budget food chain by the end of the year.

The entrepreneur is understood to be close to securing his first site to pilot “easyFoodstore”, which will take on the budget supermarket chains as well as other shops such as Poundland that sell food at bargain prices.

Stelios’s easyGroup has set up a website for, which promises that the venture is “coming soon”. EasyGroup has also applied to turn the easyFoodstore name into a trademark.


AURA ran their annual conference at the Insight Show – special video coverage

by on July 24, 2013

Andy from Vox Pops International writes .....

AURA, a key forum for market research clients, ran their annual conference at the recent Insight Show. We were their filming partners, pre-event and during the presentations. Watch the video to get a flavour of the event and what members gain from membership. Speakers included Insight professionals from Sky, Diageo, Asda & npower. [more…]

PR : Special treatment for the Royal baby – ASDA

by on July 13, 2013


Cosine / Key customer themes and promotions from Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Co-Op

by on June 25, 2013

Key customer themes and promotions from Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Co-Op 


FMCG / Themes and promos from all top UK supermarkets / Cosine

by on June 15, 2013


Grocery Insights Report – Themes and promos from all top UK supermarkets | Fresh Marketing News |

Grocery Insights Report – Themes and promos from all top UK supermarkets From - Key customer themes and promotions from Tesco, Sainsbury's, Asda, Morrisons, Waitrose and M&S Food Click to jump straight to Sainsbury’s, Tesco, Asda, Mo


All about RadiumOne, eBay Advertising, Parentdish, One Poll

by on June 11, 2013

Advertisers targeting parents should be involving dads more in their campaigns, according to new research from AOL UK’s dedicated parenting website, Parentdish.