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FMCG Perception Blunders / “The price point on the Morrisons ad read £1 – the Asda version read £2”

by on June 7, 2013

This is an interesting positioning story about Asda, Morrisons and Ben & Jerry Ice Cream.

It all started with two left hand page ads in Thursday's Daily Mail.  They were both the same size and for Ben & Jerry products. The ads were virtually identical. The one on Page 16 was for Morrisons and on page 18 the Asda version was revealed in all its glory. There was one very important  point of difference. The price point on the Morrisons ad read £1 - the Asda version read £2.

The Ben & Jerry Ice Cream tubs in the ads looked very similar  - but there may have been some other differences. Either way the perception created of a higher price for Asda was not good.

Two conclusions. The paper planner should have spotted it and  somebody at Asda got it somewhat wrong.


Have you seen the new Little Dish TV ad? / Shopitize

by on April 19, 2013

Little Dish TV ad 2013
At Little Dish we make healthy, natural food for kids. We only ever use 100% natural ingredients, with no additiives or preservatives. You can find our meals in the chilled aisle in Tesco, Asda, Waitrose, select Budgens and online on Ocado. Find out more:
Shopitize -  Get cashback on exclusive grocery offers with our free app.
iPhone - Android -


Events : Whats hot in mobile retailing 2013? / The Mobile Retail Summit

by on April 18, 2013

The retail landscape is changing like never before, and the sector is set for even more rapid change over the next three years, as retailers respond to changing consumer behaviour, particularly around the use of mobile in the shopping process.

The Mobile Retail Summit, now in its second year, offers retailers the opportunity to explore how mobile is impacting the retail landscape, and what their business needs to do stay ahead of the game.

The day is divided into four streams - On Device, Driving Footfall, In-store and The Future. On Device will explore how retailers are generating sales on mobile and tablet devices, through transactional mobile sites and apps. [more…]

Asda reports m-commerce boost as mums download shopping app

by on March 30, 2013

  • Asda is enjoying a massive boost in m-commerce as the retailer's legion of shopping mums embrace new technology.
  • Over the Christmas period, Asda said 25% of its online orders were made on either mobiles or tablets.
  • This has since climbed to 30% and the retailer expects the figure to reach 50% by the end of the year.


Movers & Groovers : Kevin Snelling has joined packaging technology and development consultancy Your Packaging Partner

by on March 14, 2013

Kevin Snelling has joined packaging technology and development consultancy Your Packaging Partner as a packaging development manager, a key role within the team.

Kevin joins Your Packaging Partner, a company within the Sun Branding Solutions group , from Coldwater Seafood, where he was senior packaging technologist. This is Kevin’s second stint at Your Packaging Partner.


In The Telegraph : Airlines which cancel flights, Apple, EU consumer measures, Triple dip recession, Asda, HMV

by on March 13, 2013

David Millward reveals that airlines which cancel flights will have to book passengers on rival carriers if they cannot offer one of their own within 12 hours, under a new package of EU consumer measures to be unveiled today.


Latest : Asda considers bid for HMV

by on March 13, 2013

Asda is interested in buying HMV's brand and business and is not just looking to purchase former HMV stores to convert into convenience food shops, the Telegraph reported, without saying where it got the information.

Asda, Britain's second-biggest supermarket group, has held talks with Deloitte, administrators to HMV, the Telegraph said.


All about Asda, Ladbrokes, Premier Foods, Sports Direct, Kingfisher Group

by on February 21, 2013

Sales at Ladbrokes have soared through the £1bn mark, jumping 11pc to £1.084bn. The betting group has announced a 26pc rise in operating profits to £206.1m in 2012 due to rising revenues from its fixed odds betting machines. [more…]

Research : Tesco voted UK’s worst supermarket – Waitrose the best

by on February 20, 2013

  • Tesco has been voted the worst supermarket and Waitrose the best in an annual poll of 11,000 consumers by watchdog Which?
  • Waitrose received a customer score of 82%, including five-star ratings for its customer service and the quality of its fresh produce.
  • Tesco was at the bottom of the table of the nine major supermarkets, scoring just 45% and receiving poor marks for its pricing, store environment, quality of fresh produce and customer service.


Asda release the TWOSIE just in time for Valentine’s Day

by on February 5, 2013

PR Stunt of the Day: Forget the Onsie... Asda release the TWOSIE just in time for Valentine's Day

— Andrew Bloch (@AndrewBloch) February 5, 2013