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Burger King reveals its burgers were contaminated in horsemeat scandal

by on February 1, 2013

  • Burger King said test results revealed very small trace levels of horse DNA.
  • BK has revealed that some of its burgers were contaminated in the horsemeat scare, as the tainted food crisis threatened to undermine the confidence of consumers, and major retailers tried to protect their reputations.
  • Four samples recently taken from the Silvercrest plant have shown the presence of very small trace levels of equine DNA.

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Retailer invests in providing a bespoke experience for its mobile consumers / Bolser

by on January 9, 2013

On the back of increasing customer demand to interact with www.asdamobile.com via mobile devices, Asda turned to digital agency Bolser to develop a mobile-optimised site.

The brief for the site, which promotes Asda Mobile’s different PAYG (pay-as-you-go) tariffs and free SIM cards, alongside other useful information for existing and new customers, was to create a first class experience irrespective of the device it is viewed on.

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Shopitize – Get £2 off on any basted, whole or crown frozen turkey from either Asda, Tesco, Morrisons, Sainsbury’s or Waitrose

by on December 14, 2012

Cash In On Your Christmas Dinner

Shopitize’s (www.shopitize.com) latest money saving offer is buy any basted, whole or crown frozen turkey from either Asda, Tesco, Morrisons Sainsbury’s or Waitrose and get £2 off.

Savvy shopping Brits to unwrap Shopitize’s Christmas turkey cashback offer this festive season [more…]

Retail : Will Tesco close its stores in the US? – 5,000 people in the US could go

by on December 5, 2012

Tesco is to launch a review of its loss-making US operations as its chief executive attempts to convince the City that he has a credible strategy to boost the fortunes of Britain's biggest retailer.

Latest : Tesco's US chief Tim Mason quits as retailer reviews Fresh & Easy sale or closure

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Larchwood Food is launching an intensive marketing campaign designed to drive consumer demand for cold pressed rapeseed oil

by on October 23, 2012

Larchwood Foods, the company behind the Mr Hugh’s brand, is announcing a significant investment in the sector. With new listings confirmed in Tesco and Asda, the firm is launching an intensive marketing campaign designed to drive consumer demand for cold pressed rapeseed oil and encourage consumers to switch from extra virgin olive oil (which currently represents 22% of the cooking oil market*).

The integrated campaign encompasses PR, digital marketing, social media and advertising and is being implemented by Suffolk based Pier Marketing, following a four way pitch. [more…]

Banana Kick and Asda launch ‘Tickled Pink Bingo’ with Keith Chegwin

by on September 20, 2012

 

 

 

 

 

 

Leeds based sports, leisure and experiential agency Banana Kick was challenged by Asda to develop an in-store activation campaign as the main national fund raiser in 2012 for their Tickled Pink campaign. The campaign benefits two breast cancer charities – Breast Cancer Care and Breast Cancer Campaign. Now in its 16th year, the campaign has raised over £29 million.

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Networking at its best – The first “Internet Retailing Magazine Awards” – July 18

by on July 3, 2012

Mark Pigou uses LinkedIn effectively to get across all his future event activities.

Here is his latest shot... This is one of my occasional updates to my LinkedIn contacts aimed at keeping you informed about the various events and media we are producing that may be of interest to you in the fields of internet retailing, social media and digital signage, DOOH & digital place based media.

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Join top retailers in historic Dragon Boat race to raise money for Retail Trust

by on May 28, 2012

With up to 35 boats tearing through the Leith Docks in Edinburgh on Saturday 23 June, Dragon Boats 2012 will be Scotland’s biggest ever event to raise funds for charities including Retail Trust, the only charity that looks after the needs of all three million people in retail.

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Smell-Vertising with freshly cooked baked potatoes

by on February 14, 2012

New adverts appearing at bus shelters across the UK are set to heat up the nation and send taste buds tingling as smell and heat is added in an innovative marketing move.

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