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Events : How the most innovative industry players leverage data to fuel precision targeting, efficiency, product development and consumer engagement.

by on January 29, 2015

iMedia Data-Fuelled Marketing Summit | Bringing together senior buyers and sellers of digital media ( 29 January, Skyloft @Millbank Tower, London

Realising data-driven precision marketing, product development and consumer experiences

Report back on the Summit to follow


Sponsored Video: ASICS – The England vs. Australia Rivalry

by on July 30, 2013


“Using effective targeting tools such as Google’s DoubleClick service for the Manchester Airport campaign” / Neil Marra, Creative Spark

by on February 12, 2013

Leading digital branding agency, Creative Spark today launch a campaign with Manchester Airport (part of M.A.G) to promote the airport as an alternative to London airports for long haul flights. Creative Spark’s campaign ‘Fly Manchester’ will be displayed across buses and on 48 sheet poster boards across West Yorkshire, a key target market for the airport.

Fly Manchester will have a big online presence that will reveal a real return of investment for M.A.G via Google's DoubleClick service. A key element of this highly targeted approach is specifically the Ad Exchange remarketing tool. Ads will be personalised to visitors on websites, offering valuable messaging.


Gareth Morris and Underwired

by on April 12, 2012

Underwired, the specialist eCRM agency, has appointed former Links of London and Hackett Managing Director Gareth Morris to work closely with the Board of the company which recently completed an MBO from AIM-listed Hasgrove plc (AIM:HGV). [more…]