ASOS
Nick Beighton may be a chartered accountant but his typical work attire is more smart casual than beancounters’ suit.
Which is highly appropriate since he is the chief executive of online fashion juggernaut Asos, which specialises in supplying the latest trends at the click of a mouse or tap on a phone screen. [more…]
Latest : Homelyfe appoints VCCP Media to help launch as a disruptor in the fintech insurance app space
Homelyfe, the technology platform aimed to make buying and managing insurance easier for consumers, has appointed VCCP Media to undertake the planning and buying across digital, performance and offline media, for its launch this summer.
Homelyfe is set to launch with innovative products that vastly improve the customer experience of the insurance industry and disrupt the conventional market.
The tables were turned for PromoVeritas at the recent FSB London Business Awards at the Emirates Stadium in Highbury.
The company provide independent promotional verification services to hundreds of brands and oversee TV voting for shows such as ITV’s National Television Awards.
As such they usually know the result of major events before they are published. So, there was a role reversal when they found themselves on the receiving end of not one, but two awards – and one of them was a creative award – a feature PromoVeritas are not well known for. [more…]
VCCP Media has been appointed media partners by Mission Foods, Europe’s leading manufacturer of tortilla wraps, in a pitch process led by the AAR. VccpMedia won it competitively against Vizeum and Havas
Bluebella is an award-winning lingerie and nightwear brand stocked in ASOS, Figleaves and House of Fraser, wholesaling into 25+ countries. The lingerie market is forecast [more…]
ASOS’s 37% rise in annual profits after strong growth in UK, US and European markets - announced today by the British online retailer - is closely correlated to the company being named the most reputable in its sector.
ASOS topped the Reputation Institute’s UK RepTrak ranking of high-street fashion companies’ reputations amongst the UK general public, having achieved an ‘excellent’ reputation score of 80.4 out of 100.
LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.
The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.
PrettyLittleThing pairs with Doddle / https://t.co/PSvtjsf3U2 https://t.co/7XzErWk7OT ReTweet pic.twitter.com/dmrrUtXxLG
— Will Corry (@slievemore) August 20, 2016
High street retail brand John Lewis is the most sought-after employer among professionals in the UK, according to a new ranking released today by LinkedIn, the world’s largest professional network.
Based on analysis of the billions of actions of 20 million members in the UK, LinkedIn’s Top Attractors list ranks Virgin Media and Harrods in second and third spots, whilst Google and PA Consulting take fourth and fifth places respectively, followed by ASOS and KPMG.
Exclusive - From Social Media to Social Commerce by Ian Jindal
To learn more about social commerce and the full multichannel retail landscape, book your place at the Internet Retailing Expo and the eDelivery Expo taking place on 25th and 26th March 2015.
Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.