AudienceScience
Main picture .. ShiftForward’s CEO, Paulo Cunha,
AudienceScience, has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the coming days and weeks, so that they can confidently and accurately build their media plans ahead of time.
This bolsters AudienceScience’s mission to give global advertisers greater control and transparency across their automated digital advertising campaigns. [more…]
AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6, the global leader in cross-device identity management.
The partnership increases the accuracy of the tools, functionality and controls brand advertisers need to run addressable media campaigns, at global scale, within today's increasingly fragmented media and device landscape.
Advertisers using AudienceScience® Helios can now leverage Screen6's unique audience graph capabilities to comprehensively measure the reach and frequency of their addressable media, gain insights into cross-device conversion attribution, target at scale, and frequency cap across channels, all in a privacy-compliant manner.
Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014.
New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.
Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months. [more…]
AudienceScience® today announced that Shelley Eleby has joined the company as Vice President of Marketing. The marketing veteran will focus on defining the company’s core messaging and illustrating how AudienceScience’s technology fulfills the needs of global interactive marketers looking for increased transparency and data ownership. [more…]
October 2nd , 2014 – Mobile Expert to Manage Emerging Technology Products for Global Brand Advertisers
AudienceScience® today announced that Danny Kim has joined the company as Director of Innovation. In this newly created role, Kim will manage the company’s mobile and emerging technology products, helping AudienceScience’s brand clients navigate an ever-evolving online landscape. [more…]
AudienceScience® today announced the launch of the ASI Inventory API, an integration initiative that rapidly expands the available inventory to advertisers using AudienceScience’s Gateway SaaS enterprise ad management system.
Through the API, AudienceScience integrates directly with inventory suppliers so that buyers can quickly and easily access ad impressions programmatically. Initial supply partners at launch include LiveRail, MARKETPLACE (AOL Platforms’ SSP) and sovrn.
AudienceScience opens Brazil office, expanding global footprint
Enterprise Advertising Management System Is First Of Its Kind In Rapidly Growing Brazilian Market
With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market.
The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world’s largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience’s technology to access this rapidly growing market. [more…]
Ad Technology Firm Taps Enterprise Sales Expert to Lead Sales Efforts
AudienceScience® has announced that Frank Suljic has joined the company as Vice President of Sales. The 24-year sales veteran will focus on growing the ad technology company’s enterprise customer base and helping strategic advertisers address issues of transparency and accountability in their interactive marketing efforts.
While marketers spend more than ever before on digital advertising, few possess the transparency and control needed to make the most of their digital investment. The 2013 International Media Image Survey (I-MIS) reveals that marketers lack detailed insight into their digital media budget.
They’re unaware of the money lost to arbitrage and fees and are uncertain of their digital ROI. Transparency is the key to eliminating wastage and improving both ROI and confidence in digital advertising. Marketers need to understand and take complete control over their digital spend.
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