Augmented Reality
Watch an example of marketing that changes your reality. Augmented Reality is clever stuff! http://t.co/17YafDdJl2 #IMRGConnect #eCommerce
— TSB Supply Chain (@TSBSupplyChain) July 3, 2014
Mark Cody, Senior Marketing Manager - Mobile, Tesco
Mark Cody, senior marketing manager, mobile, at Tesco is speaking at Internet Retailing Expo 2014 (IRX 2014). Ahead of the event, he spoke to Internet Retailing magazine about mobile trends, innovations at Tesco and what delegates will learn from his presentation.
Location, location, location is all important in mobile commerce right now, Tesco’s Mark Cody told InternetRetailing magazine.
Register for a free place, at www.internetretailingexpo.com [more…]
Nicola Velasco writes ,,, The Mobile Travel and Tourism Summit London is soon upon us. With decision-makers from companies like TUI, Hilton, HomeAway, Orient Express, Singapore Airlines, Devere and Virgin Atlantic confirming their attendance, this is your chance to show them you know your stuff and help them realise their Mobile ambitions.
As the newest addition to our Summit series of events (and they are pretty awesome - click here to see why), the inaugural Mobile Travel and Tourism Summit is your chance to get in front of a room of over 100 Travel brands and have one-to-one discussions with them about the issues that matter to them most. [more…]
Direct response and relationship marketing agency WDMP won the top accolade at last night’s 2013 DMA Awards for its Direct campaign for Monarch Airlines, beating off stiff competition from other top agencies including M&C Saatchi, Havas EHS, Publicis Chemistry and Lida to walk away with the Grand Prix award.
The DMA Awards were held last night at the City of London’s Old Billingsgate. To view the full list of winners at the 2013 DMA Awards, please visit: http://www.dmaawards.org.uk/2013-winners.
Direct response and relationship marketing agency WDMP has created a new direct marketing campaign for Monarch Airlines that takes the immersive virtual experience of augmented reality (AR) to a new level.
It uses leading-edge, cross-platform technology to ‘bring’ consumers to the Monarch Mountain, a 360 degree virtual reality guide to the great ski resorts accessible via Monarch’s routes. The campaign is a core element in Monarch’s strategy to become the ‘go to’ airline for independent (and digital savvy) skiers.
Access the Monarch Mountain: www.monarch.co.uk/mountain [more…]
Tickets are selling fast for this year's Effective Mobile Marketing Awards ceremony, which takes place on 28 November at the London FilmMuseum.There are now just five tables left for the event. You can book your seat at the awards here, or call 
Lisa Slavin on +44 (0) 207 183 5285 or email lisa.slavin@mobilemarketingmagazine.com. A table of 10 costs £2,250. Individual seats cost £250. There are 250 seats available on a first come, first served basis.
From mobilemarketingmagazine.com -Facebook's Claire Valoti is one of the speakers at this year's Mobile Marketing Live
Mobile Marketing Live takes place in London on 3 October - less than three weeks away - and we have a fantastic line-up of speakers taking to the stage to talk about their mobile journey. From the online world we have Google, Facebook, Twitter, Foursquare, Yahoo and more.
Welcome to Mobile Marketing Live -
3 October, 2013, London | Call us now on +44 (0) 207 183 2920
The Mobile Marketing Live Conference Programme brings together leading brands who have successfully deployed mobile in their business, and expert practitioners who have their finger on the pulse of the latest developments in their area of expertise.
Book Now
You have until tomorrow to get two passes to the Mobile Gaming & Gambling Summit for the price of one – a saving of £495.
To purchase your 2-4-1 pass, just head over to the registration page http://www.mobilemarketingmagazine.com/gsummit/#pricing and enter the code TWOFER1 at checkout. This offer is available until midnight Friday 9 August. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
