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Firestone hopes that music will be the food of love for motorists across the UK / Reading Festival

by on April 8, 2015

Firestone hopes music tour will hit right note with motorists

Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour.

As announced at the Geneva Motor Show, Firestone will reach out to its young-at-heart target audience through the Firestone Music Tour, an original sponsorship programme with a laid-back feel for major music festivals across Europe in Spain, Germany, France, Poland, Italy and the UK.

For more information about Firestone’s portfolio of products and its summer music tour visit and its Facebook page


Research : To help showcase what they do, insight engineers have put up some recent case studies

by on January 18, 2015


Design : APS Group Scotland, has developed the creative themes and visual identity for the 2014 Aberdeen International Youth Festival (AIYF)

by on July 8, 2014

Marketing services provider, APS Group Scotland, has developed the creative themes and visual identity for the 2014 Aberdeen International Youth Festival (AIYF), one of the world’s biggest celebrations of youth music, theatre and dance.

APS Group was automatically awarded the contract following its work on last year’s festival which was commended recently in the 2014 Scottish Design Awards.


Facebook / Blue Hive success story : Pre-selling a car in a way Ford had never done before

by on March 3, 2014

Ford EcoSport Limited Edition

The challenge was to persuade 500 people to commit to buying a £15,000+ Ford EcoSport, exclusively through Facebook, months before its general launch and availability in dealerships. This ambitious strategy involved Ford pre-selling a car in a way it had never done before. And it paid off: all 500 cars were reserved within just five days.

How did we accomplish this? We set aside 500 EcoSports and badged them as Limited Edition models. We then identified an influential audience of tech-loving early-adopters on Facebook and aimed to pre-sell them these models, long before the vehicle’s general availability. 


Research / The marketing industry’s first ever benchmark of customer acquisition practices / DMA & McDowall

by on November 21, 2013

The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever benchmark of customer acquisition practices.

The DMA is partnering with lead generation specialists McDowall to produce the Customer Acquisition Barometer (CAB) to help raise industry standards for collecting consumers’ data ahead of the introduction of the draft EU Data Protection Regulation.

The CAB will canvas senior marketers, as well as survey a panel of more than 1,000 UK adult consumers, to assess current trends and critical issues facing the customer acquisition process.

The report, which will be the most comprehensive of its kind, will cover how key vertical sectors such as utilities, automotive, finance and travel are acquiring customers through online and offline consumer contact. It will identify trends in acquisition channels, budget allocation, cost-per-acquisition and consumer privacy concerns that are shaping the future of gaining new customers.


Nielsen Research : Automotive and financial brands decrease ad spend the most

by on August 1, 2013


Industry & Services and Durable Goods are fastest growing ad sectors globally

London, 1 August 2013 - Even though global ad spending has grown only moderately on a year-over-year basis, 2013 has proven to be a year to spend for select industries—and an off year for others. Industry and services was the fastest growing sector in the first quarter (up 8%), according to Nielsen’s quarterly Global AdView Pulse report. Meanwhile, financial services and automotive advertisers are spending less.


Nielsen: Telecoms and FMCG brands increase ad spend most in 2012

by on April 25, 2013

While global advertising spending increased overall in 2012, not all sectors reaped the benefits. The telecommunications, FMCG and media sectors saw the biggest increases, earning year-over-year jumps of 7, 6.8 and 5.8 percent, according to Nielsen’s quarterly Global AdView Pulse report. Comparatively, former top performers like healthcare and durables saw reduced spending for the year.


Nielsen: FMCG brands account for 25% of advertising spend globally

by on January 31, 2013

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report.

The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a 6 percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.



IAB study reveals 54% increase in mobile optimisation amongst top 100 brands

by on January 29, 2013

Research released today by the Internet Advertising Bureau UK (IAB) shows a significant increase in the top 100 brands optimising their websites for mobile in the past six months.

The second wave of the IAB’s mobile optimisation study reveals that 57% of the top 100 brands now have a mobile optimised site, up from 37%. This represents a 54% increase in six months.


Repose chose Bridge for its marketing and public relations services following work on an ad hoc project carried out earlier this year

by on October 19, 2012

Coventry PR agency, Bridge PR & Media Services, has secured a significant new contract with specialist seating solutions manufacturers, Repose Furniture Limited. [more…]