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Sales : “The fundamentals never change. We have to find and qualify enough prospects to fill our funnels”

Prospecting Is The New “Prospecting” by David Brock on February 9th, 2015 I’ve been involved in a number of discussions on prospecting recently.  One sales exec complaining to me when I suggested he and his people needed to be prospecting. …

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Facebook / Blue Hive success story : Pre-selling a car in a way Ford had never done before

Ford EcoSport Limited Edition Company: Blue Hive Client: Ford of Europe Features: Ads and Sponsored Stories, Pages The challenge was to persuade 500 people to commit to buying a £15,000+ Ford EcoSport, exclusively through Facebook, months before its general launch and …

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Get better results (potential leads) for your sales people from this July / theMarketingblog

It’s important your business generates regular results from your marketing / social media plan. Results will lead to your sales team delivering more new business and keeping present clients sold. TheMarketingblog is definitive, exciting, entertaining and endlessly practical. It is …

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‘Nielsen Online Brand Effect’ US users have generated an average 30% higher brand lift

Today sees the UK launch of Nielsen’s Online Brand Effect – which enables advertisers to see the effect of their online campaigns on classic ‘brand lift’ metrics in real time: “Measuring an ad’s impact once the campaign is over is too …

‘Nielsen Online Brand Effect’ US users have generated an average 30% higher brand lift Read More »