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B2B content

Determining what content is appropriate to your website

Determining what content is appropriate to your website

by on May 20, 2019

Providing quality content is one of the cornerstones of online ecommerce.

Links, images and CTAs (call-to-actions) are all housed within the content you provide. Whether you run a blog or an online store, it is important to offer great content for your readers. It is almost effortless to get quality content these days, thanks to outsourcing services and content marketplaces.

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Important news for B2B marketers – Amongst B2B content whitepapers deliver the highest-quality leads

by on August 2, 2015

Research reveals which B2B content types deliver best leads

Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.

The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.

Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).

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“Where in your world can you disrupt?”

by on October 11, 2012

Guarantee your 'Guest Post' submission for theMarketingblog

TheMarketingblog welcomes guest posts from its readers. We like original content - it will work better for both of us that way. We are easy on the editing, but nothing illegal will be posted.

Remember to add your bio. We will let you know when it goes live so you can tweet it out and share on Facebook etc. Many thanks in advance for submitting your post and we will load it for you - there is no cost involved..

You can also guarantee that your articles are loaded into theMarketingblog. Book a 12 pack now!

Will Corry 01784 434 412 will@themarketingblog.co.uk

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