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B2B Marketing

5 deadly sins of B2B data – eGuide now available for download

by on April 6, 2016

Managing data and using it to truly deliver customers insight is crucial to every element of success in B2B marketing and business in general.

But getting the most out of data means doing it right. Read our eGuide, 5 deadly sins of B2B data, to find out how to avoid:

  • Confused and haphazard strategies
  • Unreasonable expectations as to what data can accomplish
  • Squandered databases.

Get your eGuide now


Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial

by on April 11, 2015

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial.

This requires good and thorough planning. Here are the decisions you’ll need to make and what to consider:


Revive your failing B2B marketing with your own special bespoke newsletter from theMarketingblog

by on November 13, 2014


Marketers rate their happiness at work 7.5 out of 10 and value opportunities for ‘creativity’ and ‘innovation’ / Omobono

by on October 21, 2014

Good leadership and feeling valued makes business marketers happier than more money, new research reveals

Cambridge, 16 October, 2014: New research by Omobono, the digital agency for business brands, has revealed what drives happiness amongst B2B marketers.

The most important factor is good leadership or management, with 60% of respondents saying that makes them happy, while salary and benefits came in fifth place overall with 42% of respondents rating it as a contributing factor.


A B2B Guide: Making sure your brand is implemented properly

A B2B Guide: Making sure your brand is implemented properly

by on September 23, 2014

How to make sure your brand is implemented properly

Many B2B organisations invest significant amounts of money on creating their brand, a visual shorthand for [more…]

B2B Survey : “Social media held up as most effective channel – 79% rated it as effective (vs. 64% 3 years ago)” / Omobono

by on September 11, 2014

Social media is the most effective digital marketing channel in B2B, but marketers struggle with the demands it makes on them, new research reveals

  • Social media held up as most effective channel – 79% rated it as effective (vs. 64% 3 years ago)
  • But only 16% of B2B marketers are confident in their ROI measurement
  • There is a digital skills gap in B2B marketing: 7/10 say their team lacks necessary digital skills


Behavioural Economics in B2B Marketing

by on April 7, 2014

Behavioural Economics in B2B Marketing from Earnest


B2B marketing infographic : How to develop your B2B marketing plan

by on March 9, 2014

B2B isn’t sexy and B2B doesn’t get a lot of love from marketers. People spend hours and hours gushing over the latest superbowl ad and social media campaign from various body washes and automotive brands.

It’s rare that we find people spending time analyzing successful b2b marketing initiatives and the reason is because a lot of it happens behind the scenes. [more…]

All the facts, stats, quotes and insight from 2013 for B2B marketers from Earnest.

by on January 5, 2014

This is the year that was in B2B Marketing crunched from Earnest