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B2B Marketing

Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial. This requires good and thorough planning. Here

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Marketers rate their happiness at work 7.5 out of 10 and value opportunities for ‘creativity’ and ‘innovation’ / Omobono

Good leadership and feeling valued makes business marketers happier than more money, new research reveals Cambridge, 16 October, 2014: New research by Omobono, the digital agency for business brands, has revealed what drives happiness amongst B2B marketers. The most important

Marketers rate their happiness at work 7.5 out of 10 and value opportunities for ‘creativity’ and ‘innovation’ / Omobono Read More »

B2B Survey : “Social media held up as most effective channel – 79% rated it as effective (vs. 64% 3 years ago)” / Omobono

Social media is the most effective digital marketing channel in B2B, but marketers struggle with the demands it makes on them, new research reveals Social media held up as most effective channel – 79% rated it as effective (vs. 64%

B2B Survey : “Social media held up as most effective channel – 79% rated it as effective (vs. 64% 3 years ago)” / Omobono Read More »

B2B marketing infographic : How to develop your B2B marketing plan

B2B isn’t sexy and B2B doesn’t get a lot of love from marketers. People spend hours and hours gushing over the latest superbowl ad and social media campaign from various body washes and automotive brands. It’s rare that we find

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