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B2B social media

How to create an effective social media strategy

How to create an effective social media strategy

by on March 25, 2020

Social media is one of the best tools for free advertising the world has ever seen.

With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.

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Modern strategies of digital business marketing

Modern strategies of digital business marketing

by on February 21, 2020

In today’s advanced and modern era, business marketing has never been easier.

But with all the ease that comes along in terms of business marketing, it is very important to know about the right kind of marketing methods for your business to actually make it lead to do wonders.

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Is social media good for your business? Discover how it can help your company

Is social media good for your business? Discover how it can help your company

by on February 17, 2020

In today’s fast-paced, digitised world, we’ve come to rely on social media for many things.

Whether we’re keeping in touch with old school friends, building a career as an influencer, networking within our own industry or following our favourite celebrities. But, is social media any good for business?

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How to humanize your brand using social media

How to humanize your brand using social media

by on March 25, 2019

It has been repeated time and time that the secret to a high-converting retail marketing strategy is an “omnichannel” approach, which is basically a multi-channel approach to marketing. This so-called approach refers mainly (but not only) to social media.

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Infographic / Can LinkedIn be a powerful lead gen tool for B2B marketers?

by on April 2, 2014

This fantastic infographic from Oktopost illustrates how LinkedIn can be a powerful lead gen tool for B2B marketers. Some of the key points from the graphic are:

  • The vast majority (86%) of lead conversions on LinkedIn originate from discussion posts.
  • 1/3 of these posts end with question marks, meaning that answering questions is a valuable tactic for lead gen.
  • The average length of the posts that convert is 248 characters, meaning concise and professional beats long-winded and rambling any day of the week.
  • And of course, LinkedIn leads the way with 80% of all B2B social media conversions.  Here’s the full infographic:

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