B2B
Exciting news from Limelight - they have been acquired by Acceleris, the multi-award winning communications agency, as part of their ongoing bid to continually grow, enhance and evolve their agency for the benefit of their clients and their team.
Limelight and Acceleris merge with immediate effect. [more…]
As we head towards the end of the year, it’s a great time to look back at the B2B businesses trends of 2017 and discuss their impact on all aspects of B2B sales – from lead generation to closing the deal.
- Only 11% of salespeople ask for referrals – in spite of the fact that 91% of customers are open to giving them. (source)
As above, this is a simple sales statistic that highlights a massively underutilised resource in terms of lead generation, and represents a significant opportunity in terms of sales strategy. [more…]
How to: Turn dissatisfied customers into brand advocates
Jon Clarke, CEO of B2B predictive marketing technology company, Cyance, discusses how predictive marketing is the secret to transforming dissatisfied customers into brand ambassadors.
Today’s customers are a whole new breed. Not only do they have more information at their fingertips than ever before, they’re rapidly becoming accustomed to immediate accessibility and more customised brand experiences.
Seven CEO Sean King
Top digital agency Seven will represent the UK in the first-ever global supergroup of content marketing specialists. The Global Content Marketing Network (GCMN) unites two of the world’s biggest experts in the field – Seven’s European parent company C3, and US giant Meredith Xcelerated Marketing (MXM).
The first international partnership of its kind, GCMN was created in response to big brands seeking a single strategic partner for content marketing solutions at global scale and reach. The group offers the world’s leading B2C and B2B marketers first class content-centric marketing across strategy, creative and technology.
Bridgestone Tyres are delivering van tyres that can take a hammering, by offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased. Launched in July 2016, the promotion is proving to be a huge success.
The best of the fresh marketing news..
MCSA, specialists in IT maintenance, business-critical managed services and datacentre transition & refresh projects, has selected Neo Engage, a brand of Neo PR Limited to manage its social media campaign.
To ensure successful delivery of this social-only campaign, Neo Engage will create a variety of engaging thought leadership led content for MCSA’s social media channels and website, with the aim of promoting its services. [more…]
OLIVER Group has been appointed by Atos, an international leader in digital services, to support its new business drive working alongside its UK & Ireland marketing team. Atos is the Worldwide IT partner of the Olympic & Paralympic Games.
OLIVER will sit on-site at Atos’ Winnersh office as part of its new digital creative studio, bringing in a team of creative experts to complement the company’s existing in-house marketing function. OLIVER will provide creative, design, and digital expertise to support Atos’ new business drive as well as its backing of the Olympics and Paralympics Games.
B2B Marketers ... One of the fundamental assumptions of inbound marketing is that your prospects have different needs, and insights about their problems at each stage of the buying cycle.
At the earliest research stages, prospects may be unaware of solutions that your firm offers, but they are searching for solutions to their day-to-day problems and challenges. Find out MORE >>>>> [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.