B2B
Exciting news from Limelight - they have been acquired by Acceleris, the multi-award winning communications agency, as part of their ongoing bid to continually grow, enhance and evolve their agency for the benefit of their clients and their team.
Limelight and Acceleris merge with immediate effect. [more…]
How to: Turn dissatisfied customers into brand advocates
Jon Clarke, CEO of B2B predictive marketing technology company, Cyance, discusses how predictive marketing is the secret to transforming dissatisfied customers into brand ambassadors.
Today’s customers are a whole new breed. Not only do they have more information at their fingertips than ever before, they’re rapidly becoming accustomed to immediate accessibility and more customised brand experiences.
Top digital agency Seven will represent the UK in the first-ever global supergroup of content marketing specialists. The Global Content Marketing Network (GCMN) unites two of the world’s biggest experts in the field – Seven’s European parent company C3, and US giant Meredith Xcelerated Marketing (MXM).
The first international partnership of its kind, GCMN was created in response to big brands seeking a single strategic partner for content marketing solutions at global scale and reach. The group offers the world’s leading B2C and B2B marketers first class content-centric marketing across strategy, creative and technology.
Bridgestone Tyres are delivering van tyres that can take a hammering, by offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased. Launched in July 2016, the promotion is proving to be a huge success.
OLIVER Group has been appointed by Atos, an international leader in digital services, to support its new business drive working alongside its UK & Ireland marketing team. Atos is the Worldwide IT partner of the Olympic & Paralympic Games.
OLIVER will sit on-site at Atos’ Winnersh office as part of its new digital creative studio, bringing in a team of creative experts to complement the company’s existing in-house marketing function. OLIVER will provide creative, design, and digital expertise to support Atos’ new business drive as well as its backing of the Olympics and Paralympics Games.
B2B Marketers ... One of the fundamental assumptions of inbound marketing is that your prospects have different needs, and insights about their problems at each stage of the buying cycle.
At the earliest research stages, prospects may be unaware of solutions that your firm offers, but they are searching for solutions to their day-to-day problems and challenges. Find out MORE >>>>> [more…]