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B2B : Fox Agency open London office

by on July 6, 2016

Integrated B2B marketing specialists Fox Agency, has launched a London office to support its growing South East and international client list. [more…]

New iProspect Consult practice to drive business success in the digital economy

by on June 30, 2016

iProspect has today launched its Consult practice, as part of its long-term mission to drive business performance in the digital economy. Designed to offer specialist consultancy on marketing technology, experiences and audience activation, while also helping clients structure themselves to stay ahead. The business is already working with Wickes and Diageo.

Consult helps deliver a unique concept to the market; a team of professionally trained consultants who are seamlessly integrated with iProspect’s award winning teams of data, technology and digital marketing specialists. It offers one complete service hub for brands facing transformational challenges and wanting to embrace the digital economy.

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Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

by on June 29, 2016

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

[more…]

“We wanted to give retailers more opportunities to represent their brand and stand out from the competition” / Stefan Hamann, CEO Shopware

“We wanted to give retailers more opportunities to represent their brand and stand out from the competition” / Stefan Hamann, CEO Shopware

by on June 27, 2016

Special interview with Stefan Hamann, CEO Shopware / Courtesy of "Internet Retailing" By 

Shopware is a trendsetting ecommerce software that empowers retailers with easy to use technology to build their own site. Shopware allows business owners to build inspirational and emotionally-appealing shopping environments. 

In our exclusive interview Stefan talks about the journey that Shopware has undergone since it was founded in 2000, as well as his future plans and industry challenges.

[more…]

Two-fifths of B2B marketers failing to deliver customer-centric approach

by on April 12, 2016

A study commissioned by digital transformation business, Squiz, suggests that many B2B brands still have a way to go to become more customer-centric, with over two-fifths (41%) of marketers thinking more work is required.

Although 83% of B2B marketers recognise that customer centricity is “very important”, Squiz found that a lack of c-level buy-in prevents many B2B marketers from delivering a more customer-centric approach within their organisation.

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Important news for B2B marketers : Are you interested in ‘fresh’ results which you can turn into new business?

Important news for B2B marketers : Are you interested in ‘fresh’ results which you can turn into new business?

by on April 10, 2016

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5 deadly sins of B2B data – eGuide now available for download

by on April 6, 2016

Managing data and using it to truly deliver customers insight is crucial to every element of success in B2B marketing and business in general.

But getting the most out of data means doing it right. Read our eGuide, 5 deadly sins of B2B data, to find out how to avoid:

  • Confused and haphazard strategies
  • Unreasonable expectations as to what data can accomplish
  • Squandered databases.

Get your eGuide now

[more…]

[Infographic] .. Fact : “70 per cent of B2B marketers are using video – are you?”

by on April 2, 2016

Online media and the idea of marketing your business online has really begun to pick up the pace, with many businesses now delving into regularly using social media and trying to find new ways to reach out to their target audience.

Video has gradually increased in popularity for this reason but it is no wonder; YouTube is the second largest search engine in the world after Google with around 300 hours of video being uploaded every minute. Video is so popular that people are now making a living out of being ‘vloggers’.

[more…]

Download the five deadly sins of B2B data

by on March 11, 2016

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