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Content marketing. You’re doing it wrong

by on February 28, 2013

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Cloud Nine have teamed up with Oscar winning Aardman and their legendary hero Morph to launch “The Golden Morph Awards”!

by on February 26, 2013

It's that glitzy time of year again when the Hollywood A list stroll the red carpet and gather to recognise their brightest and best talent....

To celebrate, Cloud Nine Incentives are inviting everyone in marketing and creative agencies to take a break from the daily grind and find a few moments to showcase their own talent whilst having some serious fun.

To do this Cloud Nine have teamed up with Oscar winning Aardman and their legendary hero Morph to launch "The Golden Morph Awards"! [more…]

Why should your audience invest time, energy and money in your products, services or ideas?

by on January 20, 2013

What you can learn and un-learn from our greatest soda-making manufacturer and popular culture influencer.

Coca_cola_content_exellence_

The Joke's on You

Don’t kid yourself, fellow B2B executive. Modeling your content marketing plan around the recent success of Coca-Cola’s content marketing campaign is a surefire way to fall flat of your marketing expectations. While their method is certainly effective in reaching a popular community, social business is different for B2C and B2B brands.

Sure, certain elements of a strong content marketing strategy will persist regardless of the “business” or “consumer” audience, yet awareness of the deeper motivations of your intended readership will make or break your brand.

Are you happy with your marketing so far this year? If not - you should seriously consider the 'View from the Top' plan from theMarketingblog. More benefits from Will Corry, the UK B2B Brand Journalist 01784 434 412 will@themarketingblog.co.uk . Call today your time will be very well spent.

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NeonDrum has won a prestigious national “BestFor PR” Award 2013

by on January 9, 2013

Industry-leading online news release distribution specialist NeonDrum today announces that it has won a prestigious national “BestFor PR” Award 2013. The award was made by an independent judging panel in recognition of the highly effective online PR results that NeonDrum generates for its B2B clients.

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Sendible, Bazookr and WOW Analytics – social media business tools we use to make sure theMarketingblog gets an advantage in 2013

by on November 30, 2012

 

 

 

 

How difficult is 2013 going to be for mobile marketers, bloggers  and email marketers? Probably there will be no respite - it's going to be tough.

Here are three new UK social media business tools which we at theMarketingblog are going to use to make much needed progress in 2013. They are well worth checking out. Do it now - Will Corry 01784 434 412 will@themarketingblog.co.uk Call today - your time will be very well spent. [more…]

Research News / Ci Research will now be known as Mustard (www.mustard-research.com)

by on November 19, 2012

Ci Research – the full service market research agency – has completed a major overhaul of its brand identity and unveiled a new corporate image. It will now be known as Mustard (www.mustard-research.com), as it looks to build on over 21 years of successful business with a new, high-impact brand identity.

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How social media is changing brand building

by on June 10, 2012

When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. But overall, it’s clear that social media is having a big impact.

Digging a little deeper we see that online video is hot with the B2B crowd (who knew) while mobile is the weapon of choice for B2C. [more…]