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5 trends in marketing analytics for 2020

5 trends in marketing analytics for 2020

by on January 15, 2020

Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.

Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.

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How to use B2B data and marketing lists to your advantage

How to use B2B data and marketing lists to your advantage

by on December 1, 2019

It is no secret that the failure or success of your marketing campaigns will be hinging on the quality of your data.

And you wiIl find that when you are in the B2B market, you don’t have quite the same access as B2C marketers might.

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Why are barcodes important?

Why are barcodes important?

by on November 1, 2019

Barcodes have long been implemented in different industrial processes such as in manufacturing, in logistics, and even in retail.

Barcodes have provided a seamless and efficient way of data recording and tracking. It has proved to be effective even with inventory.

Aside from these, the reasons listed below emphasizes the importance of barcodes.

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Download the five deadly sins of B2B data

by on March 11, 2016

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