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How to text message market during a pandemic

How to text message market during a pandemic

by on April 6, 2020

Text message marketing is traditionally used as a way for businesses to reach customers.

However, if you look at text message marketing from a different perspective, it can be used to communicate during a pandemic.

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How to keep your marketing agency thriving through a difficult time

How to keep your marketing agency thriving through a difficult time

by on October 21, 2019

From large-scale, , every business is vulnerable to the possibility of declining revenue and a shortage of clients.

If your agency is experiencing a difficult time, it’s important that you try and stop the landslide in its tracks; losing clients or employees during a tricky time could be devastating for your business.

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Affiliate marketing : More than 130+ affiliate programs + more high paying ones

Affiliate marketing : More than 130+ affiliate programs + more high paying ones

by on September 26, 2019

Affiliate marketing is becoming very popular among people looking to make money online.

This popularity could be due to some of its wonderful benefits, such as easy commission, freedom of working anywhere and anytime, financial freedom, and more.

Click bank affiliate marketing guide

However, to reap these benefits, you need to sign up with the right affiliate program. Failure to do so can bring about frustration

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How to create a powerful marketing strategy for your business

How to create a powerful marketing strategy for your business

by on March 7, 2019

A marketing strategy is an essential tool to make your business successful.

In any effective business plan, one critical foundation is to have a powerful marketing strategy as this will attract more clients to avail your products and services and therefore increase your profits.

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Six defensive marketing strategies

Six defensive marketing strategies

by on February 27, 2019

Building up a brand and a loyal customer base takes time, but achieving this does not mean that you can ease off on the marketing strategies.

Every business will have competitors, and with new businesses forming all the time, the number of competitors can easily increase.

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Modern marketers’ five biggest challenges

Modern marketers’ five biggest challenges

by on February 7, 2019

By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud

The pace of change has never been quicker.

Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.

This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.

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What is online reputation management and why you should care?

What is online reputation management and why you should care?

by on February 5, 2019

If there’s one thing that cannot ever be overlooked is just how important our online reputation and online footprint is to your overall social media marketing and brand.

Online reputation management must be taken seriously as we post ourselves and our brand all over social media.  The reality is that we live in a ‘search-happy’ world. So, it’s vitally important that we care about our online reputation.

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Top tips for successful marketing in 2019

Top tips for successful marketing in 2019

by on January 4, 2019

A new year has finally arrived, which means that many people are hitting the reset button. They’re ready for the challenges and victories that accompany a new year.

For professionals, a new year also means new trends and meeting new objectives. As competition is continuously increasing in every industry, it’s imperative that you aim to stay a few steps ahead.

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What HR can learn from marketing

What HR can learn from marketing

by on October 17, 2018

For businesses of all sizes and in many different industries, HR and marketing are two crucial arms but not often ones which are intertwined.

Despite this, there is actually a great deal that HR can learn from marketing which could have a significant impact on the success of the business in the long run.  In order for a business to be profitable it will need to focus on customer satisfaction and employee effectiveness and this is where HR can learn from marketing.

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Exclusive article : Use these 5 steps to write an effective marketing plan

Exclusive article : Use these 5 steps to write an effective marketing plan

by on July 24, 2018

Writing an effective marketing plan involves both looking inward to know the reality of the company, its potential to address a particular project that marks the direction of the company, and how to analyze the outside factors.

Below you’ll find some vital steps on creating a plan that will keep both you and your potential clients/investors happy. [more…]