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BabyCentre mums

Mum is the family’s media manager, a social-networking queen and always switched on / 21st Century Mum Insights series

by on July 19, 2012

The world’s number one pregnancy and parenting brand, BabyCentre, today launches Media Mum, the latest instalment of its 21st Century Mum Insights series. The research explores how the media habits of mums in Britain today are radically changing the rules for marketers, and examines how mums – a crucial audience segment - are becoming skilled at blending traditional and digital formats.

For more information on the 2012 UK Media Mum report please visit [more…]