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TOMY UK relaunches Lamaze brand with multichannel campaign

TOMY UK relaunches Lamaze brand with multichannel campaign

by on June 13, 2016

TOMY UK has announced the relaunch of its Lamaze brand with a year-long multichannel campaign. The activity is aimed at driving awareness of the UK’s number one infant plush brand, and will see Lamaze form a content partnership with BabyCentre.

Lamaze will also feature in Bounty packs for the first time, which are given to 98% of new mothers who have their babies in hospital.

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Disney UK have announced a 12-month partnership with leading pregnancy and parenting website BabyCentre

by on December 3, 2013

Disney UK today officially announced a 12-month partnership with leading pregnancy and parenting website BabyCentre to engage pre-natal and first time mums with the beloved Disney’s Winnie the Pooh brand and keep it front of mind at every step of their new baby’s life.  For years, the cuddly bear and his friends have been enchanting families worldwide, and with two thirds of parents having enjoyed the adventures themselves as children, today three out of five mums and dads are now sharing the much-loved tales and classic characters with their own children.

Disney UK will use the brand partnership to connect BabyCentre’s 2.9 million expectant and new mums in the UK with the trusted and beloved Winnie the Pooh brand in ways that matter to them at every key milestone of their pregnancy and baby’s life, directly through the digital channel and on mobile.

The year-long campaign will also offer mums direct access to essential Winnie the Pooh products which support the needs of expectant and new parents, right from the very beginning.

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BabyCentre Mobile Mum Report / 41% of mums describe their smartphone as their ‘backup brain’

by on October 7, 2013

BabyCentre Mobile Mum Report reveals rise of nomophobic mummies

Mobile device ownership, usage, reliance and addiction levels all up this year

  • Smartphone and tablet ownership up by 21% and 128% respectively since last year
  • Nearly a quarter of mums feel ‘panicked’ without their smartphones
  • Results show nearly a 100% increase when using a smartphone across all aspects of the path to purchase
  • BabyCentre Facebook

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John Lewis announces first ever nursery retail partnership with BabyCentre

by on July 11, 2013

10 July 2013 – Today John Lewis announces the launch of its twelve-month partnership with BabyCentre, the #1 site for new and expecting mums online. BabyCentre site

This is the first time that John Lewis has formed a partnership for their Nursery product category in a move that is designed to firmly establish the brand with pre- and post-birth Mums. [more…]

In the UK, nine out of 10 mums (86%) either own or regularly use a laptop / BabyCentre

by on November 27, 2012

UK mums lead the world when it comes to smartphone usage

27 November 2012 - The Global Media Mum 2012 Report released today by BabyCentre, the world’s number one pregnancy and parenting brand, shows that UK mums are leading the world when it comes to smartphone and laptop ownership and usage.For more information on the 2012 Global Media Mum report please visit www.babycentresolutions.co.uk.

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The rise of the mobile mum

by on September 12, 2012

One in five mums confess that they are ‘addicted’ to their smartphone.

Research released today by the world’s number one pregnancy and parenting destination BabyCentre reveals that tech savvy mums are leading the trend for smartphone adoption in the UK with half of all mums now owning a smartphone - compared to 27 per cent of UK adults[i] - and 59 per cent of these mums regarding it as their ‘do-it-all’ device to help with everything from babysitting to organising family life.

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Becoming a mum puts women in the driving set

by on August 29, 2012

New research released today by BabyCentre, the world’s number one pregnancy and parenting website, has found that over two-thirds of women (68%) change their purchase criteria for everything they buy once they become a mum and seven out of 10 women said this new approach to purchasing also influences what kind of cars they buy.

BabyCentre's Mummy Shopper Report, which polled 1,000 women before and after they had a child reveals that expecting a baby is a key trigger for car purchases with over two-thirds (67%) of new mums saying they would buy a car to accommodate their expanding family.

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Mummy shoppers rule the roost

by on August 14, 2012

New research released today by BabyCentre, the world’s number one pregnancy and parenting website, has found that becoming a mum triggers a fundamental change in how women shop, causing them to alter their fashion style, clothing choices and personal care routine as they completely overhaul their purchase criteria.

BabyCentre's Mummy Shopper Report, which polled 1,000 women before and after they had a child reveals not only that over two-thirds of women (68%) change their purchase criteria for everything they buy once baby arrives – including clothing (78%), beauty (42%) and the family car (70%), but that 80% of all household shopping decisions are made by mum.

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