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Hello London, the media partnership formed by Transport for London (TfL) and Exterion Media, has unveiled Cancer Research UK’s innovative advertising campaign on the Tube network to raise awareness and support for this year’s Race for Life events around the UK.
Over the next two weeks, as part of Race for Life’s ‘This Is Beating Cancer’ advertising campaign, inspirational moments from Race for Life participants gearing up for this year’s events will be shared live on over 140 digital screens across 25 London Underground stations.
Brand consultancy The Partners has worked with Clydesdale and Yorkshire Banks to design and craft staff uniforms inspired by local communities as part of the [more…]
Audience-first advertising agency Telegraph Hill @TelegraphHillHQ has been appointed by Tandem, the mobile-first bank, to launch Tandem’s crowdfunding round using video content that attracts audiences looking to own shares in the bank.
Telegraph Hill has been tasked with creating content that shows the human side of the bank, engaging audiences with the Tandem story and influencing existing and prospective Co-Founders (foundation investors) to register their interest in buying shares. The aim of the campaign is to sell £1m of available shares in Tandem during its 'pre-order' phase, before launching its retail banking offer to consumers in late 2016.
Switch your bank account and make £316 with M&S Bank https://t.co/xT5yGjb5l2 via @ThisIsMoney pic.twitter.com/dhxdMNEGL0
— Will Corry (@slievemore) January 6, 2016
London, 24th January 2014. Bloomberg Television, the multi-platform 24-hour business and financial news network, launches a major European brand campaign this week targeting professionals, international business travellers and commuters across London.
The month-long digital outdoor campaign will place the network's leading regional anchors, Mark Barton, Anna Edwards, Guy Johnson and Francine Lacqua in the spotlight to promote the channel’s flagship morning programmes, ‘Countdown’, ‘On the Move’ and ‘The Pulse’ which air weekdays from 6am – 11am GMT.
Bloomberg Television delivers critical information, smart conversation and market moving news to give executives and professionals the edge they need to be at the very top of their game. The network's key business and financial news is seamlessly integrated across television, online and mobile platforms, allowing viewers to engage with the content wherever they are. [more…]
New research from Barclaycard reveals that the contactless payment symbol is now recognised by the vast majority of Brits. Over 80% of the public – almost double the figure from a year ago – can identify the contactless symbol, with people in London and the North West the quickest to adopt the new way to pay[1].
The research highlights a huge shift in consumer spending preference, with a remarkable 61% of people saying they preferred using cards over cash to buy items up to £20.
A major new study by experience design agency Foolproof, reveals the extent to which the quality of mobile interactions are driving the overall brand perceptions of today’s consumer. The in-depth quantitative and ethnographic research programme - ‘Going Mobile’ - also highlights how a poor mobile experience can often deter customers from any further engagement with a brand. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
