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7 pointers about old-school marketing strategies still doing a great job today .. Will Corry, theMarketingblog

7 pointers about old-school marketing strategies still doing a great job today .. Will Corry, theMarketingblog

by on September 6, 2017

With more and more media competing for eyeballs than ever before, it's a real challenge to grab people's attention these days.

Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While these platforms are remarkably effective most successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.

Banners, flyers, posters, business cards, pavement ads, branded giveaways (like pens or shirts), and local donations are all examples of offline marketing.

Helloprint is one of the companies offering these services of online printing.

These simple actions are easy ways to spread the business name in subtle but effective ways. Below we pay tribute to the old-school marketing strategies that still do the job today.

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South West Trains begins mid-summer push by offering a competitive weekend fare

by on August 16, 2013

South West Trains has enlisted customer engagement agency Lateral Group to develop its latest multi-channel promotional campaign.

The relationship commences with a campaign promoting South West Trains’ main summer promotion offer, which is designed to encourage an increase in weekend travel during August. The campaign will run until 1 September across posters, press, banners, email, web and door drops. [more…]