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Barclaycard PayTag

Contactless payments milestone for Barclaycard

by on August 24, 2012

New research from Barclaycard reveals that the contactless payment symbol is now recognised by the vast majority of Brits. Over 80% of the public – almost double the figure from a year ago – can identify the contactless symbol, with people in London and the North West the quickest to adopt the new way to pay[1].

The research highlights a huge shift in consumer spending preference, with a remarkable 61% of people saying they preferred using cards over cash to buy items up to £20.


David Hasselhoff celebrates – first ever payment by Barclaycard PayTag

by on May 28, 2012

Barclaycard today unveils a new advertising campaign as part of its integrated marketing activity to launch Barclaycard PayTag, the new way to turn any mobile phone into a contactless way to pay. Video