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First Group launches multi-channel ‘Be A Great Westerner’ campaign

by on May 20, 2014

MEC, a leading media agency @MECideas, has launched a new multi-channel campaign for @FGW First Great Western.

The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.

The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.

The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]

Awards : Bath is the best place to be

by on November 11, 2013

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The Agency : Movers & Groovers and all their new account expansion

by on June 18, 2013

Bath based Planning, Creative, Technology and Media firm The Agency have promoted Planning Director Matt Rees to agency Partner, following a 12-month period of unprecedented growth. The latest set of filed company accounts show that The Agency turnover has increased by 30% and gross profit by 36% in the period ending January 2013, a continuation of 2012’s financial performance.

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“We worked with Hilliers to implement a strategy to increase footfall and grow sales” Pete Doyle, MD and Founder of SocialRetail.co.uk

by on August 7, 2012

67 time RHS gold medal winning Hilliers Garden Centre has appointed SocialRetail.co.uk, an innovative retail consultancy and training provider, to audit and implement a social media strategy and policy throughout its 13 stores nationwide. 

Following a successful pilot at Hillier Garden Centre in Bath, Chichester and Eastbourne, SocialRetail.co.uk will implement a social media strategy and policy from the ground up with the purpose of engaging with local customers to increase customer retention and engagement levels using Twitter.

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