23 senior IAB Board members commit to new initiative In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary […]
Bauer Media’s KISS FM UK and Box TV has announced an exclusive four-month partnership with Gumtree UK to further raise the profile of the platform as the go-to place to find job opportunities. The deal was planned and brokered by
Bauer Media has announced this week that Liz Martin will be joining the advertising team as Commercial Marketing Director, working across its multi-platform portfolio of influential media brands. Liz will be responsible for developing the commercial marketing strategy, using her
The campaign will place NOW TV at the heart of the entertainment world via multiplatform activity across Bauer Media’s Magic and heat brands.
Bauer Media to create first ever 40p fitness supplement in this week’s issue of Grazia in exclusive partnership with Matalan Multiplatform campaign promotes Matalan’s ‘Souluxe’ active wear range Bauer Media’s Grazia, the weekly glossy magazine for women, has announced a
Amazon’s adorable miniature horse; Guardian to stem ad blocking; The end of the lads’ mag era in the UK, Groupon in retreat
Amazon Prime’s recent ads have been really heartwarming — featuring a dog with a broken leg, or a shy little boy at nursery school — both who find solutions to their woes via the e-commerce service. In the latest ad,
Magnetic launches with a new microsite www.magnetic.media Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers. It is supporting
New magazine media marketing body to launch in Q1 2015 September 25, 2014: Sue Todd, partner at Wonder, has been appointed as the Chief Executive of the new magazine media marketing body, code name ‘Project Orange’, starting January 5, 2015,
Bauer Media announces new digital commercial director http://t.co/PnlOlLMOAy … pic.twitter.com/mXauaxuE5j — Will Corry (@slievemore) July 18, 2014
The Duchess of Cambridge is facing fresh anguish after an Australian magazine said it would print pictures of her in a bikini showing a “baby bump” on holiday in the Caribbean.