With high street giants, Next, John Lewis, Aldi and the Co-op having all reporting solid online Christmas sales helping offset challenges on the high street such as declining footfall, the need for an omnichannel approach, where online sales complement offline […]
The positive side of negative reviews By Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice Following news that Airbnb has been accused of blocking unfavourable reviews of properties by guests who chose to leave early rather than endure another night in sub-standard
Bazaarvoice …. Deep-dive analysis of the business impact consumer-generated content has on sales conversion
Bazaarvoice, Inc. , the network connecting brands and retailers to the authentic voices of consumers wherever they shop has launched the inaugural Bazaarvoice CGC Index. It’s a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales
[Research] “Online consumer-generated content greatly influences the in-store shopper” / Bazaarvoice
Bazaarvoice announced today the results of a study focused on consumers who research online, buy offline (ROBO), derived from retail data from 20+ of the world’s leading retailers, which helps brands and retailers better identify the in-store revenue impact in
Bazaarvoice have announced that Cedric Pech has joined the company as General Manager of Europe, Middle East and Africa (EMEA).