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Bazaarvoice

Consumer-generated content gives in-store sales a boost – Bazaarvoice ROBO report

With high street giants, Next, John Lewis, Aldi and the Co-op having all reporting solid online Christmas sales helping offset challenges on the high street such as declining footfall, the need for an omnichannel approach, where online sales complement offline […]

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Bazaarvoice …. Deep-dive analysis of the business impact consumer-generated content has on sales conversion

Bazaarvoice, Inc. , the network connecting brands and retailers to the authentic voices of consumers wherever they shop has launched the inaugural Bazaarvoice CGC Index. It’s a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales

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[Research] “Online consumer-generated content greatly influences the in-store shopper” / Bazaarvoice

Bazaarvoice announced today the results of a study focused on consumers who research online, buy offline (ROBO), derived from retail data from 20+ of the world’s leading retailers, which helps brands and retailers better identify the in-store revenue impact in

[Research] “Online consumer-generated content greatly influences the in-store shopper” / Bazaarvoice Read More »