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Consumer-generated content gives in-store sales a boost – Bazaarvoice ROBO report

by on January 16, 2018

With high street giants, Next, John Lewis, Aldi and the Co-op having all reporting solid online Christmas sales helping offset challenges on the high street such as declining footfall, the need for an omnichannel approach, where online sales complement offline and vice-versa, is more tangible than ever.

You can find the full report here and infographic here [more…]

Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

by on October 20, 2016

The positive side of negative reviews By Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice

Following news that Airbnb has been accused of blocking unfavourable reviews of properties by guests who chose to leave early rather than endure another night in sub-standard accommodation, it’s essential to remember that it is not only a consumer’s right to have access to positive as well as negative reviews, but also a business’ responsibility to ensure authenticity of content at all times. 

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Bazaarvoice …. Deep-dive analysis of the business impact consumer-generated content has on sales conversion

by on April 20, 2016

Bazaarvoice, Inc. , the network connecting brands and retailers to the authentic voices of consumers wherever they shop has launched the inaugural Bazaarvoice CGC Index.

It's a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales conversion, return on investment, and long-term customer loyalty across multiple industries.

Groundbreaking new research draws on data from 45.6 billion product page views to describe the next chapter of consumer-generated content and identify the five key traits of best-in-class CGC marketers

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[Research] “Online consumer-generated content greatly influences the in-store shopper” / Bazaarvoice

by on March 9, 2016

Bazaarvoice announced today the results of a study focused on consumers who research online, buy offline (ROBO), derived from retail data from 20+ of the world’s leading retailers, which helps brands and retailers better identify the in-store revenue impact in relation to online content.

  • 54% of online buyers read online reviews before purchase
  • 39% of in-store buyers read online reviews before purchase
  • 45-55% of in-store buyers read reviews for big-ticket technology items
  • 58% of in-store buyers read reviews for health, fitness & beauty items

[more…]

Bazaarvoice, Inc. names Cedric Pech as general manager of EMEA

by on January 31, 2013

Bazaarvoice have announced that Cedric Pech has joined the company as General Manager of Europe, Middle East and Africa (EMEA). [more…]