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SPA Future Thinking unveils consumer attitude ethnographic tool

by on June 20, 2012

SPA Future Thinking has launched a second ethnographic tool, See-Me, designed to link and understand consumer attitudes to their actual behaviour.


Mobile ethnography – bridging the gap between actual and reported behaviour

by on February 14, 2012

Emma Bennett, Marketing Manager at SPA Future Thinking reports...Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.