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Which? picks Maxymiser for cross-channel optimisation technology

“We were looking for a flexible, agile solution that could offer us the opportunity to self-serve some of the less advanced campaigns”  Sybil Barker, Senior Digital Marketing Executive, Which?, Which?, the largest consumer body in the UK, has chosen Maxymiser, […]

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Maxymiser White Paper / Optimizing Multichannel Retail – it’s here, complex and when right extremely rewarding

Maxymiser White Paper: Retail After years of debate, the era of truly synergistic multi-channel retailing has arrived. While Wal-Mart plans to use its 10,000 retail stores to fulfil online orders, following the Amazon Locker model, Amazon is reported to be

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