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Behavioural Economics

HeyHuman and Brave’s Helen Weisinger talks exclusively to theMarketingblog

by on May 13, 2015

  • Our special Q & A feature concentrates this time round on  Hey Human and Brave’s Managing Partner Helen Weisinger.

    I found Helen’s approach fascinating. Her comments made really good business sense. Helen’s determination is captured in this exclusive Marketingblog interview – enjoy it.  Editor  

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HeyHuman and Brave’s Helen Weisinger talks exclusively to theMarketingblog

by on May 3, 2015

Our special Q & A feature concentrates this time round on HeyHuman and Brave's Managing Partner Helen Weisinger.

I found Helen's approach fascinating. Her comments made really good business sense. Helen's determination is captured in this exclusive Marketingblog interview - enjoy it.  Editor

[more…]

Events : “The next revolution will be not so much technological as psychological” : Rory Sutherland, Ogilvy & Mather

by on April 29, 2014

From www.howtoacademy.com
Daytime Event, 10am-12pm,  Buy tickets etc. @howtoacademy

 

Self-described “Behavioural Economics impresario” Rory Sutherland is the Vice Chairman of Ogilvy & Mather and a passionate advocate of new, improved thinking in economics and the social sciences.

In this seminar, he explains why government and business has shamefully neglected human psychology in its decision-making and why he believes the next revolution will be not so much technological as psychological.

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Behavioural Economics in B2B Marketing

by on April 7, 2014

Behavioural Economics in B2B Marketing from Earnest

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Events : On the Edge Digital Conferences – Birmingham, September 19th, London, October 1st, Dubai, October 23rd

by on August 8, 2013

ON THE EDGE DIGITAL CONFERENCES
Jane writes  .. After the success of our conferences earlier this year, we still have three more to go!    These conferences have been devised to leave you with the knowledge and tools necessary to develop an effective digital marketing strategy, with topics including; SEO, PPC, Content Marketing, Social Media, Mobile, Analytic, Behavioural Economics and Email Marketing. Tickets from only £95!

Find out more and book your ticket today:
Birmingham - September 19th http://ontheedgelive.co.uk/birmingham/why-attend/
London - October 1st http://ontheedgelive.co.uk/london/why-attend/
Dubai - October 23rd http://ontheedgelive.co.uk/dubai/why-attend/ [more…]