FMCG Perception Blunders / “The price point on the Morrisons ad read £1 – the Asda version read £2”

This is an interesting positioning story about Asda, Morrisons and Ben & Jerry Ice Cream. It all started with two left hand page ads in Thursday’s Daily Mail.  They were both the same size and for Ben & Jerry products. The […]

FMCG Perception Blunders / “The price point on the Morrisons ad read £1 – the Asda version read £2” Read More »