Ben Pask
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment as a result of the coronavirus pandemic, according to in-depth research from Rare: Group.
Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.
The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.