Nielsen unveils “dark horse” behind best product launches
Package design, one of the least heralded aspects of marketing, is a major factor behind the most successful product launches over the last two years.
Ben Schubert
Made in Britain? “Six-in-ten UK consumers say country of origin is one of most important factors in brand choice” … Nielsen Research
Made in Britain? Six-in-ten UK consumers say country of origin is one of most important factors in brand choice Consumers prefer global brands for electronics but local ones for food. Six-in-ten British consumers say a brand’s country of origin is …