Latest Marketing Nuggets : Banana marketing lawsuit, spivs conning gullible shoppers and the #icebucketchallenge

  The #icebucketchallenge: a marketing lesson in activism or slacktivismThe Drum Ben Caspersz, managing director of PR and digital communications agency Claremont, explores the marketing lessons to be learned from the viral Ice …

Latest Marketing Nuggets : Banana marketing lawsuit, spivs conning gullible shoppers and the #icebucketchallenge Read More »