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Different ways big data is pushing the public sector forward

Different ways big data is pushing the public sector forward

by on January 31, 2019

Big data is a term that we no longer hear as often as we used to. The jargon is being replaced by new ones like data-driven and blockchain.

While the term isn’t as popular as it was, the concept of big data remains one of the biggest leaps made in technology and computing.

Big data allows a vast amount of data to be analysed and used in an effective and contextual manner. Using cloud computing as the underlying technology, big data enables a deeper understanding of insights and effective creation of approaches and solutions. So, in what way will big data affect the public sector?

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Research Movers and Groovers : Future Thinking’s Adele Gritten has taken sole charge as UK managing director

by on November 11, 2017

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VoiceSage to sponsor ‘The Future Of The Contact Centre Conference’ / Engage Customer

VoiceSage to sponsor ‘The Future Of The Contact Centre Conference’ / Engage Customer

by on November 15, 2016

Customer engagement services leader VoiceSage is delighted to announce it will be sponsoring Engage Customer’s Future of the Contact Centre Conference in February 2017.

The CPD-accredited event is scheduled for February 23, 2017 at the Victoria Park Plaza in London featuring a wide variety of topic streams and over 30 confirmed presentations.

Themes and areas of focus for the event are key issues facing the modern contact centre, from AI, Big Data, chatbots, the role of cloud, innovation and customer engagement. The event is hosted by Engage Customer, which since 2009 has been helping the global community of customer experience (CX) practitioners get the knowledge they need to devise and implement winning customer engagement strategies

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“How to data-charge your marketing to maximise results” – eBook

by on June 11, 2016

Use data to drive your marketing

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Movers and Groovers : The Global Insights Group at DST (the GIG)have announced the appointment of Andrew Orbell as its Client Services Director

Movers and Groovers : The Global Insights Group at DST (the GIG)have announced the appointment of Andrew Orbell as its Client Services Director

by on November 27, 2014

Customer Engagement heavyweight Andrew Orbell Signs as Client Services Director

The Global Insights Group at DST (the GIG), an integrated customer engagement agency that helps businesses create stronger customer engagement from their data, announced the appointment of Andrew Orbell as its Client Services Director.

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Register for Conversion Conference London – use MARKETINGBLOG14 for an extra 15% discount

by on October 27, 2014

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Events : eMetrics Summit, Big Data for Marketing . London on October 29-30, 2014

by on October 18, 2014

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Netbiscuits / Get much smarter about how customer behaviour on mobile influences revenue and engagement

by on October 15, 2014

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Netbiscuits calls time on mobile analytics guesswork

by on October 8, 2014

Marketers given smart dashboards to improve conversion rates

Mobile analytics provider Netbiscuits has launched a series of new smart dashboards and reporting tools in its Mobile Analytics tool.

With the goal of making it easy for marketers track what mobile visitors are doing while on site,  @Netbiscuits says it can help businesses understand why customers engage and why they leave mobile websites, based on factors such as screen size, bandwidth, operating system and other attributes.

The full version is available for here free and is capped by usage rather than functionality.

As mobile overtakes desktop web traffic, the Mobile Analytics tool has been designed to give marketers a user-friendly interface, so they can segment their mobile visitors and identify which areas are working and where improvements need to be made.  http://www.netbiscuits.com/ [more…]

Important Event News / Early bird rates for the Conversion Conference expire on Friday 26th September 2014

by on September 24, 2014

Important Event News : Register for Conversion Conference London

Make sure you use MARKETINGBLOG14 for an extra 15% discount

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