Big Data
Big data is a term that we no longer hear as often as we used to. The jargon is being replaced by new ones like data-driven and blockchain.
While the term isn’t as popular as it was, the concept of big data remains one of the biggest leaps made in technology and computing.
Big data allows a vast amount of data to be analysed and used in an effective and contextual manner. Using cloud computing as the underlying technology, big data enables a deeper understanding of insights and effective creation of approaches and solutions. So, in what way will big data affect the public sector?
Future Thinking names Gritten sole MD | News https://t.co/ZHWGjXFeTf ... Please retweet pic.twitter.com/flJBTK3HMh
— Will Corry (@slievemore) November 10, 2017
Customer engagement services leader VoiceSage is delighted to announce it will be sponsoring Engage Customer’s Future of the Contact Centre Conference in February 2017.
The CPD-accredited event is scheduled for February 23, 2017 at the Victoria Park Plaza in London featuring a wide variety of topic streams and over 30 confirmed presentations.
Themes and areas of focus for the event are key issues facing the modern contact centre, from AI, Big Data, chatbots, the role of cloud, innovation and customer engagement. The event is hosted by Engage Customer, which since 2009 has been helping the global community of customer experience (CX) practitioners get the knowledge they need to devise and implement winning customer engagement strategies
Use data to drive your marketing
Customer Engagement heavyweight Andrew Orbell Signs as Client Services Director
The Global Insights Group at DST (the GIG), an integrated customer engagement agency that helps businesses create stronger customer engagement from their data, announced the appointment of Andrew Orbell as its Client Services Director.
Marketers given smart dashboards to improve conversion rates
Mobile analytics provider Netbiscuits has launched a series of new smart dashboards and reporting tools in its Mobile Analytics tool.
With the goal of making it easy for marketers track what mobile visitors are doing while on site, @Netbiscuits says it can help businesses understand why customers engage and why they leave mobile websites, based on factors such as screen size, bandwidth, operating system and other attributes.
The full version is available for here free and is capped by usage rather than functionality.
As mobile overtakes desktop web traffic, the Mobile Analytics tool has been designed to give marketers a user-friendly interface, so they can segment their mobile visitors and identify which areas are working and where improvements need to be made. http://www.netbiscuits.com/ [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.