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Big Data

Register for Conversion Conference London – use MARKETINGBLOG14 for an extra 15% discount

by on September 24, 2014

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October Events : Landing page optimization introduction half-day workshop with Tim Ash / Use MARKETINGBLOG14 for a 15% discount

by on September 8, 2014

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Landing page optimization introduction half-day workshop with Tim Ash / Use MARKETINGBLOG14 for a 15% discount

by on August 10, 2014

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Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014

by on June 29, 2014


Register now and save up to £400 with the Early Bird Rates! Also use MARKETINGBLOG14 for an extra 15% discount at the Conversion Conference London Olympia,  29-30 October, 2014

More information about the Conversion Conference

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Cut the fluff: how marketers can be taken seriously in the boardroom / Marcus Harper,Quantcast

by on May 24, 2014

Boardrooms continue to slash marketing budgets when the going gets tough, and commercial teams still mistrust marketing communications as being “fluffy.”

However smart organisations are fast acknowledging that investment in digital data is integral to increasing sales, says Quantcast’s recently appointed Head of International Client Development, Marcus Harper.

A few years ago, when I first started working for a car manufacturer I accepted that our cars were marketed at consumers through TV and radio because that’s where the buyers were. Why else would you spend millions of pounds on prime-time spots, extolling the family virtues of the marque or targeting the aspirations of the self-made professional that wants a status car? [more…]

33 Digital and Hotwire Digital Trends Report : Niche social networks : Digitisation of retail : Pre-emptive computing : From customers to community

by on February 4, 2014

Trends : Hotwire and 33 Digital today announced the launch of the fifth annual Digital Trends Report 2014.

Each year our specialist teams examine the concepts, applications, and mindsets that we predict will change communications for good. Last year we highlighted the rise of big data, digital health, and social business. This year, the trends are focused on digital maturity rather than the emergence of new technology.

For anyone in communications, 2014 will be a world where privacy will be built into services, artificial intelligence will take over from human advisors, digital artisans will take centre stage and companies will be able to serve each and every customer individually thanks to the adoption of social business principles. It’s going to be an exciting year. [more…]

Research : Big Data to become a marketing standard within two years

by on October 15, 2013

DQM DataIQ and Lateral study reveals that nearly two-thirds of companies to implement Big Data in their promotional activity -

Research released today reveals that Big Data will play a key role in marketing for businesses across the UK as 61 per cent of marketers expect to incorporate it into their strategies within the next two years. The full report can be downloaded at www.dqmgroup.com/reports/bigdata2013

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