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Big Data

Launching at ad:tech London / Competition to discover “best start-up talent” in digital marketing

by on August 20, 2013

A UK-wide competition, The Next Best Thing, has launched with the goal to find the most “innovative” tech start-up operating in the marketing industry.
Launched by London-based technology accelerators Collider12 and The Bakery and in partnership with leading advertising conference ad:tech London, the new scheme will offer the business crowned ‘The Next Big Thing’ the opportunity to potentially pilot their technology with competition sponsor Unilever.

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Top 10 reasons to attend eMetrics Summit – London 23/24 October

by on July 29, 2013

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Video / Marketing Week Live / Jon Davey checks out 8 companies listed under “brand storytelling”

by on June 27, 2013

the magic of story telling

First mission was to check out the 8 companies listed under "brand storytelling" at Marketing Week Live so I could create my virtual story... over 2.5 hours in and this is my first contribution... perhaps need to speed up a bit!


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Lyris / Marketers and consumers out of sync, Big Data is a big mystery

by on June 13, 2013

The 'Economist Intelligence Unit'  (EIU) Reveals Data Challenges Have Created Significant Gaps in Marketers’ Understanding of Consumer

London, UK – June 12, 2013 – A new survey released today by Lyris, Inc. (OTCBB: LYRI), a leading global provider of digital marketing solutions, and conducted by The Economist Intelligence Unit (EIU), shows that 45% of marketing executives are failing to use Big Data to understand consumers.

Despite the vast amounts of consumer interactive data available, the survey reveals a disconnect between marketing strategy and what is really influencing consumers. For example, 70% of consumers believe attempts at personalisation are superficial and 63% of consumers claim that they have grown numb to it. The survey also indicates senior marketing executives fail to appreciate the most important channels influencing purchase and ROI.  The EIU survey executive summary and full report can be viewed here www.lyris.com/eiu. [more…]

All about 2013 Internet Retailing Awards, Abbey Telecom, Nielsen, Global retail trends

by on May 11, 2013

400 retailers meeting up at an exclusive 5 star venue in London

The 2013 Internet Retailing Awards on June 26 will see 400 retailers meeting up at an exclusive 5 star venue in London for an unrivalled night of networking and celebration with the luminaries of our industry With a judging and nominations campaign that will run over the next 2 months, extensive marketing campaigns to the Internet Retailing databases and a major preview in the June issue of Internet Retailing magazine, event sponsors are in a position to benefit from exceptional brand exposure and a superb face to face experience on the night. Take a look at the Awards Sponsor pac... more »

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“How raw data can be processed and turned into really exciting and actionable information” / Sean McGrath

by on April 24, 2013

Sean McGrath writes about 'Social media and BIG data'

Social media is many things to many people. To the vast majority of society it is a means of communicating with friends and family, of rekindling old friendships and, on occasion, quasi-obsessively stalking former partners.

To the search engines, social media has become the cohesive glue that ties all of the algorithms together. Nothing can gauge the importance of web content quite as effectively as social media. [more…]

Why ‘Speed Data’ is a marketer’s perfect match / Mike Plimsoll, Industry Marketing Director at Adobe

by on November 29, 2012

Mike Plimsoll, Industry Marketing Director at Adobe talks to theMarketingblog about big data. The piece below takes a new look at the next step in the big data story, speed data. Bringing together examples of the importance of harnessing the power of speed data and the theory behind it

If I told you companies have always produced and consumed large volumes of data about their customers; about their businesses, and about their ideas you probably wouldn’t be surprised. Neither would you be shocked if I said data volumes are growing exponentially – it’s been well documented.

But if I quantified it and said in 2010 the world broke the one zettabyte of data barrier in the digital universe, but by 2020 IDC predicts we will have created 35 zettabytes – this unprecedented growth gives you a background and context that helps you understand why everyone’s talking about Big Data. The Adobe Marketing Cloud [more…]

BIG Data / The volume of business data worldwide, across all companies, doubles every 1.2 years, according to estimates

by on October 31, 2012

  • BIG Data is now firmly entrenched as a content section of theMarketingblog - Do you want your article loaded into this important new section? Send it to  Will Corry 01784 434 412 will@themarketingblog.co.uk
  • Our new BIG Data content section - ready for your articles
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    Rocket Fuel enters Japanese market via strategic alliance with cyber communications inc.

    by on October 19, 2012

    Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced it will expand into Japan via a strategic alliance with cyber communications inc. (cci), Japan’s largest digital marketing company and a wholly-owned subsidiary of Dentsu.

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    BIG data – a five step plan can generate quick wins by Matt Hollingsworth, Acxiom

    by on September 7, 2012

    Marketingblog exclusive .. By Matt Hollingsworth, Managing Account Director, Acxiom

    Even though the advent of social media has fuelled a boom in data volumes over the last few years, the term ‘big data’ has only become a conversation piece in marketing circles relatively recently.

    Once the sole preserve of the IT department, big data is driven by constantly changing consumer behaviour. The rise of Smartphones, Apps and social networking means real-time data volumes have taken off. Marketers need to take note, or risk falling behind the curve. [more…]