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What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

by on July 4, 2016

If you have asked yourself the above question as a CMO, it could have been in a wide range of circumstances. You may have had a major product launch to oversee, market share to build or another, completely different objective.

Whatever your own organisation's situation, there's just so much to think about. What's the significance of location? Where should your ideas go? How should those ideas be shared and absorbed? What's the best process for turning those ideas into actions? How should your creations be shared? What are the best approaches for asking questions and obtaining information?

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Tech Events : Finovate is the premier financial technology conference

by on January 16, 2016

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“When you blend data, analysis, strategy, creativity and all the other elements that give CRM power, you amplify the effectiveness of each”

by on April 17, 2015

Amaze One - Seven Questions for Neil Evans, Managing Director, Amaze One

Another one of theMarketingblog's seven questions articles. This time we ask ...

  • How did Amaze One come into being?
  • What do you mean by ‘out of the ordinary’?
  • What’s different about the agency compared to its competitors?
  • What particular problems do clients currently need help with?
  • How does Amaze One assist clients?
  • How does Amaze One fit into the wider St Ives Group?

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Know your customers. Convert new business. Never miss a hot lead

by on April 16, 2015

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“Your customers reflect your marketing and your marketing reflects your customers” / Iain Lovatt, Blue Sheep and Blue Venn

by on April 10, 2015

You get what you get because you do as you do.

Your customers reflect your marketing and your marketing reflects your customers

I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.

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Experian Data Quality Research : Black Friday – British consumers spent an estimated £810 million in a single day

by on December 11, 2014

According to figures from Experian and IMRG online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. [more…]

Predictive Analytics World – October 29:30 – Register use MARKETINGBLOG14 for an extra 15% discount

by on October 20, 2014

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