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Bill Grimsey

Digitising our vanishing high streets, by Jamie Matthews, CEO of Initials

by on October 25, 2018

In this piece Jamie Matthews, CEO of independent creative agency Initials, looks at the power of digital to both destroy and save Britain’s vanishing high streets.

Despite the seemingly constant ‘death of the high street’ headlines, it’s where you live that determines how you feel Britain’s high streets are really doing. There are comparatively affluent neighbourhoods up and down the country that remain home to vibrant retail areas. But, there are also no shortage of places where the retail picture is undoubtedly darkening.

The number of places like this are increasing, and if you live in one of them, the local high street serves as an up-close-and-personal daily reminder of the challenges retailers are facing. [more…]

Red Zebra Analytics launches innovative cash back loyalty programme for retail banks

by on June 28, 2013

Wüstenrot Bank uses Red Zebra Analytics to trial a simple and frictionless cash-back programme set to change the face of online banking

A new form of cash back loyalty programme from Red Zebra Analytics is set to transform the future of online banking. Based on a consumer survey, 72 per cent of respondents said they would be willing to sign up and trial card-linked offers.

Red Zebra Analytics brings together consumers, banks and retailers, with targeted rewards based on spending patterns.  When customers log in to their online bank or credit card accounts, they are presented with various cash-back offers. If they see an offer they like, they just click to accept it. Later, when shopping, they simply pay with their bank’s debit or credit card. Discounts are awarded in the form of cash payments once a month. Everything takes place with no vouchers, no coupons and no hassle. [more…]