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New Research Study : Online ads need to be viewable for 14 seconds to be seen / InSkin Media, Research Now, Moat and Sticky

by on September 30, 2016

Online ads need to be viewable for 14 seconds to be seen

  • Viewable online ads typically receive 0.7 seconds gaze time
  • Study reveals danger in optimising campaigns for viewability
  • Cluttered environments see ad gaze time drop 37%

An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.


New Report : UK online ad viewability rises above 50% – but still costing over £1bn a year

by on October 15, 2015

UK online ad viewability rose above 50% for the first time this year - but still lags far behind the other major EU ad markets.


CScreens / New eye-tracking tool measures multi-outdoor formats including out of home TV viewing

by on June 11, 2014

CScreens, UK's first digital TV extension network, activating and reporting existing TV adverts, across all digital screens, both in and out of home.

A solution that allows advertisers to find out who’s looking at their ads across various out of home locations such as billboards, events and in pubs, is being launched today by CScreens @CbrandsLtd, the UK’s first premium In- and Out-of-Home video network.

Addresses key issue in proving accountability of outdoor advertising .. [more…]

All about Outbrain, Clearasil, APS Group Scotland, Aberdeen International Youth Festival

by on June 9, 2013

April 2013 saw the publication of the annual Brand Finance Global top 50 Cosmetics Brands with Clearasil entering for the first time (ranked 32), thanks to continued brand innovation and its growing popularity in developing markets.

RB’s Clearasil range is one of the UK’s best-known young skincare brand and has been a trusted choice by young people to help combat spots and blemishes for over 50 years.    The range has been the subject of innovation and investment particularly since Reckitt Benckiser acquired the brand in 2006.


This innovative collection of billboards includes signs that smoke, snow, bubble and even bleed

by on June 4, 2012

It takes a special type of billboard to leave an impression on a passing consumer.

Incorporating some of the strangest and eye-catching tools like using live insects, moving elements and optical illusions, these billboards are undeniably intriguing to say the least. [more…] / New platform helps organisers create, promote, manage and broadcast any future event

by on April 24, 2012 launches at the beginning of May and hands out first invites

A group of Dutch entrepreneurs is getting ready to launch the innovative social event management platform This platform helps organizers to create, promote, manage and broadcast any future event. Whether it concerns organising, concerts, sales, exhibits, parties, sports or any other future happening: Planspot provides one centralized spot to easily and effectively promote events through multiple channels. [more…]