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They kick, they shoot, they score! Kia Motors and Vauxhall revealed as winning Euros sponsors

They kick, they shoot, they score! Kia Motors and Vauxhall revealed as winning Euros sponsors

by on June 22, 2016

Bing Ads release research revealing car companies are first to the post during the Euros this year, gaining the highest proportion of searches amongst all [more…]

Women lead the charge over last-minute men in Easter shopping

by on March 23, 2016

Bing Ads today releases insights into online Easter shopping behaviour, revealing almost three quarters (69%) of searches will be made by females as they lead the charge in planning family fun this Easter.

Based on data from last year, Bing Ads expect 60 per cent of all Easter related retail searches to be made from a mobile device, continuing trends seen on other key retail shopping days so far this year such as Valentine’s Day and Mother’s Day.

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Research : Mother’s Day shoppers turn to mobile for last minute gifts

by on February 24, 2016

  • 60 per cent of searches for Mother’s Day gifts take place on mobile phones
  • Females make up for two thirds of searches related to Mother’s Day
  • Sunflowers and peonies are the top petals of choice over the Mother’s Day period

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Movers and Groovers : Bing Ads have announced the appointment of Minal Fofaria to the newly created role of Head of EMEA Insights

by on February 7, 2016

Bing Ads have announced the appointment of Minal Fofaria to the newly created role of Head of EMEA Insights.

The strategic hire forms part of a broader investment by the business into a newly formed EMEA insights division, designed to empower marketers to unlock the full potential of search data to inform intelligent creative campaigns.

More Movers and Groovers.

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Retail searches expected to increase on mobile by 500% over the Christmas weekend

by on December 16, 2015

Brits start early in the morning to bag Boxing Day bargains on their mobiles

With Christmas less than a month away, Bing Ads today releases findings from its ‘UK Retail Insights Report’ illustrating consumer search behaviour across devices over the Christmas period on the Bing Ads Network.

Based on research from 33 per cent of internet retail users who used Bing in 2014[1], to project ahead for this year’s festive season, mobile search enquiries are expected to increase up to five times on Christmas and Boxing Day – a period that saw a 184 per cent rise in retail queries across platform last year.

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