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Latest : Equistone takes stake in marketing giant ITG

Latest : Equistone takes stake in marketing giant ITG

by on October 13, 2017

Equistone Partners Europe has bought Bridgepoint Development Capital’s stake in leading marketing technology and services business, Inspired Thinking Group (ITG).

The investment is set to support the next stage of ITG’s expansion, which will see a huge push into the US market, accelerated growth throughout Europe, and continued growth in its core market. Since Simon Ward founded the business in 2009, ITG @InspiredITG has become one of the UK’s biggest full-service marketing providers, to blue chip brands and retailers.


Ocean & British Fashion Council turn London Fashion Week into national celebration

Ocean & British Fashion Council turn London Fashion Week into national celebration

by on February 16, 2016

For the first time in its history, London Fashion Week (LFW) will be screened to more than 35 million people across the country in a new collaboration between the British Fashion Council and Ocean Group.

In a UK media first, exclusive footage from the shows of top designers including Temperley, Ashish and Osman will be screened across 60 Ocean and Signature Outdoor digital out of home sites in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle a nd on four locations in London including Canary Wharf, Holland Park roundabout, Two Towers West and Westfield London.


Our digital marketing predictions for 2016   … Connecting Element

Our digital marketing predictions for 2016 … Connecting Element

by on January 8, 2016


Digital Marketing : Complicated requirements? We can handle them

by on May 23, 2015

Successful digital marketing is effortlessly smooth on the surface – not to mention attractive and engaging – but this expertly conceals a complex machine underneath.

By Liane Baddeley (CE content project manager) 


#LiveTrends / Twitter and TOPSHOP democratise fashion in groundbreaking digital out of home campaign

by on February 18, 2015

Twitter and TOPSHOP will showcase emerging fashion trends as they happen live from London Fashion Week in a unique collaboration broadcast across eight Ocean screens in six UK cities.

Listening to the industry and influencers as they Tweet at and around shows, Twitter and TOPSHOP will highlight next season’s trends and communicate them via Ocean’s The Grid network of screens, online and in store. The campaign, created by Twitter UK for TOPSHOP, breaks on February 20 across Ocean’s The Grid network in London, Birmingham, Leeds, Manchester, Liverpool and Glasgow.


Video : Turkish Airlines fly to more flavours than any other airline…Lionel Messi and Didier Drogba

by on November 17, 2014

Superstars Lionel Messi and Didier Drogba race to find the most delicious food on the planet. No time for sightseeing! They fly in search of #EpicFood food experiences, with Turkish Airlines, who fly to more flavours than any other airline...


Events : Can you guess how many #JellyBelly beans made this statue?

by on January 14, 2014


IG to increase awareness and drive engagement of their forex expertise

by on September 10, 2013

IG, the UK head-quartered FTSE250 company, has launched an integrated marketing campaign to increase awareness of its market-leading forex offering. The campaign will target the growing FX trading community in the UK.

The ‘FOR EX…’ campaign creative and online media planning were developed in-house at IG, whilst all offline media was planned and bought by John Aylings & Associates. [more…]

An innovative approach to door drop targeting for Monarch Airlines from WDMP

by on December 7, 2012

As part of a wider programme to build awareness of its new range of ski-routes and access to some of Monarch Ski ambassador, Monarch Airlines is launching a nationwide, targeted door drop campaign which goes out this week to 1.2 million homes.


Whitbread announces ‘new look’ trial restaurants for Beefeater

by on September 24, 2012

Whitbread is to trial some ‘new look’ Beefeater restaurants as part of an ongoing R&D project for the brand.