Black Friday
By Sylvia Jensen, VP of EMEA marketing, Acquia
Brits love getting a good deal. So much so, in fact, that last year, spending around December time for Christmas dropped by 1.5% because consumers brought forward their spending to Black Friday in November instead.
Traditionally, this time of year proves to be rather lucrative for retailers, as they experience big spikes in sales around Black Friday, Cyber Monday, the Boxing Day sales and the January sales.
Black Friday alone last year accounted for an 8% increase in spending compared with the previous year, with retailer John Lewis describing the event as “one of its most successful days”. [more…]
With only a few weeks until Black Friday, many retailers will have been planning their strategies for months. And with consumers last year spending £1.23 billion you can see why this one day has such an impact on a retailer’s calendar. [more…]
A study released today by Adjust shows that Black Friday is a considerably bigger day for mobile shoppers in Western Europe than in North America, contrary to popular expectation since Thanksgiving is only celebrated in the US.
The study shows that while ecommerce apps saw an average revenue boost from American users of 49.9% above a typical Friday in November, this boost was exceeded in multiple by Western European countries, such as Germany (75.6%), France (74.7%), Belgium (79.9%) and Switzerland (73.9%). [more…]
Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]
As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile. [more…]
With over 2,000 of the UK’s biggest eCommerce advertisers including the likes of Tesco, John Lewis, Boots.com and Currys, Affiliate Window reported live data insights [more…]
Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands.
Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing high-value, enduring relationships between people and brands.
With two days until Black Friday 2016, Affiliate Window have launched a live-data visualisation website: www.awinblackfriday.com. Reporting the events of Black Friday as they unfold, [more…]
The IMRG Capgemini eRetail Sales Index has revealed the value of online retail sales grew +18.9% year-on-year (YoY) in October. This was building on a comparatively low rate in October 2015 (when growth was +8.7%), but it still represents the highest YoY growth rate in any month since November 2014, when Black Friday had a huge impact on pre-Christmas shopping patterns.
Interestingly, the Index also recorded its lowest conversion rate – the percentage of website visits that result in sales – since February 2013, at just 4.1%*. This may suggest that, ahead of Black Friday this year, increasing numbers of people are visiting company websites to browse and build wish-lists. Although this may initially seem to contradict the high overall Index growth, it may have been sustained by a significant increase in both the number of site visitors and the amount of impulse purchasing completed at full price whilst browsing.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
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