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Black Friday

Research : Black Friday now biggest shopping day of the UK holiday season, according to Adobe Digital Insights

Research : Black Friday now biggest shopping day of the UK holiday season, according to Adobe Digital Insights

by on October 27, 2016

Black Friday is now the UK’s biggest online shopping day of the Christmas season, reveals the latest Adobe Digital Insights (ADI) study. Online revenues around Black Friday alone are expected to hit £901 million ($1.1 billion) this year, driven by aggressive sales promotions and its proximity to most peoples’ final pay day before Christmas.

Consumer activity around both Black Friday and Cyber Monday (usually the last Friday and Monday of November, respectively) shows no sign of abating, with spending growth on these two days outpacing annual average growth in the UK by 50 percent. Both are relatively recent imports from the US holiday calendar.

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Why Black Friday was a missed opportunity for online loyalty programmes …  Collinson Latitude

Why Black Friday was a missed opportunity for online loyalty programmes … Collinson Latitude

by on December 23, 2015

The Christmas holiday period has long been by far the busiest time of the year for UK retailers, but recent years have seen Black Friday grow spectacularly in popularity. James Berry, E-commerce Director at Collinson Latitude, explains how a strategic – and profitable – opportunity to build long-term customer engagement is in danger of being missed.

Since crossing the Atlantic a few years ago, Black Friday has quickly become the biggest day of the year for UK retailers, with flash sales and extended opening hours signalling the start of the Christmas shopping season. [more…]

What happened on Black Friday 2015 – Pete Austin, Fresh Relevance

by on December 3, 2015

Author: Pete Austin,  Chief Technology Officer, Fresh Relevance

In 2015, the Black Friday effect started on the previous Sunday and built throughout "Black Friday Week", as some brands jumped the gun and released offers early.

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Black Friday: UK shoppers set to miss out on 3-billion-points earning opportunity

by on November 25, 2015

Consumers look at more than price this Black Friday as loyalty and rewards rank highly among motivations for online shoppers

According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’ (33%) are high on the list of motivations for shoppers to press the buy button on Black Friday, behind the best deals on offer (68%).

The research suggests companies need to be thinking beyond price in order to differentiate themselves from competitors and get the most out of the biggest online shopping event of 2015.­­­

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When and what is Cyber Monday?

by on November 25, 2015

You might be well aware of Black Friday and the brilliant deals (not to mention occasionally violent scenes) that it produces, but Cyber Monday is hardly any less of a fixture in the shopping calendar, albeit with one big difference: it's an online-only affair.

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eBay celebrates Black Friday by launching new, Christmas-themed shopper segments

eBay celebrates Black Friday by launching new, Christmas-themed shopper segments

by on November 24, 2015

eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday and through the Christmas [more…]

How to survive the Black Friday madness, Round-up of the Black Friday deals, Sales bonanza is unprofitable

by on November 22, 2015

It's less than one week to go to Black Friday, and this year's shopping event is set to be the biggest yet - if this chart is anything to go by.

Shoppers appear to be gearing up, with UK retail sales dropping steeply in October.

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Analysts predict that this #BlackFriday will reach £1bn in the UK. Is your business ready?

by on November 4, 2015

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Experian Data Quality Research : Black Friday – British consumers spent an estimated £810 million in a single day

by on December 11, 2014

According to figures from Experian and IMRG online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. [more…]

6 ‘fresh’ articles about ‘Black Friday Frenzy’

by on November 27, 2014

The Dos and Dont's Of Black Friday And Cyber Monday : VoxPopMe, The Economist, Black Friday Fashion, Sainsbury's, Shopping Chaos

Black Friday started out as something that was only seen in America following the Thanksgiving holiday. However over the past few years we have seen Black Friday seep into the UK high street.

Black Friday is often regarded as the start of the Christmas shopping season and it sees retailers offering large discounts and sales…

Enjoy our special issue for Black Friday ..... [more…]