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Black Friday

Research : Black Friday now biggest shopping day of the UK holiday season, according to Adobe Digital Insights

Black Friday is now the UK’s biggest online shopping day of the Christmas season, reveals the latest Adobe Digital Insights (ADI) study. Online revenues around Black Friday alone are expected to hit £901 million ($1.1 billion) this year, driven by […]

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Why Black Friday was a missed opportunity for online loyalty programmes … Collinson Latitude

The Christmas holiday period has long been by far the busiest time of the year for UK retailers, but recent years have seen Black Friday grow spectacularly in popularity. James Berry, E-commerce Director at Collinson Latitude, explains how a strategic

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Black Friday: UK shoppers set to miss out on 3-billion-points earning opportunity

Consumers look at more than price this Black Friday as loyalty and rewards rank highly among motivations for online shoppers According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’

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When and what is Cyber Monday?

You might be well aware of Black Friday and the brilliant deals (not to mention occasionally violent scenes) that it produces, but Cyber Monday is hardly any less of a fixture in the shopping calendar, albeit with one big difference:

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eBay celebrates Black Friday by launching new, Christmas-themed shopper segments

eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday and through the Christmas period. The two audience segments, unveiled today, are ‘Sales Shoppers’ and ‘Premium Shoppers’. Built on

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Experian Data Quality Research : Black Friday – British consumers spent an estimated £810 million in a single day

According to figures from Experian and IMRG online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday.

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6 ‘fresh’ articles about ‘Black Friday Frenzy’

The Dos and Dont’s Of Black Friday And Cyber Monday : VoxPopMe, The Economist, Black Friday Fashion, Sainsbury’s, Shopping Chaos Black Friday started out as something that was only seen in America following the Thanksgiving holiday. However over the past

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