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Black Friday mobile shopper data from Adjust

Black Friday mobile shopper data from Adjust

by on December 14, 2016

A study released today by Adjust shows that Black Friday is a considerably bigger day for mobile shoppers in Western Europe than in North America, contrary to popular expectation since Thanksgiving is only celebrated in the US.

The study shows that while ecommerce apps saw an average revenue boost from American users of 49.9% above a typical Friday in November, this boost was exceeded in multiple by Western European countries, such as Germany (75.6%), France (74.7%), Belgium (79.9%) and Switzerland (73.9%). [more…]

Black Friday: UK shoppers set to miss out on 3-billion-points earning opportunity

by on November 25, 2015

Consumers look at more than price this Black Friday as loyalty and rewards rank highly among motivations for online shoppers

According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’ (33%) are high on the list of motivations for shoppers to press the buy button on Black Friday, behind the best deals on offer (68%).

The research suggests companies need to be thinking beyond price in order to differentiate themselves from competitors and get the most out of the biggest online shopping event of 2015.­­­


When and what is Cyber Monday?

by on November 25, 2015

You might be well aware of Black Friday and the brilliant deals (not to mention occasionally violent scenes) that it produces, but Cyber Monday is hardly any less of a fixture in the shopping calendar, albeit with one big difference: it's an online-only affair.


How to survive the Black Friday madness, Round-up of the Black Friday deals, Sales bonanza is unprofitable

by on November 22, 2015

It's less than one week to go to Black Friday, and this year's shopping event is set to be the biggest yet - if this chart is anything to go by.

Shoppers appear to be gearing up, with UK retail sales dropping steeply in October.


Analysts predict that this #BlackFriday will reach £1bn in the UK. Is your business ready?

by on November 4, 2015


Easter wash-out causes shoppers to shun High Street

by on April 5, 2015

High street retailers are facing an Easter Bank Holiday wash-out this weekend after a shock slump in the number of shoppers.


Latest white paper from Affiliate Window looking at Christmas & Black Friday 2014 data

by on January 26, 2015


When it came out this t-shirt exploded and they ended up everywhere, even in a papped pic of Russell Brand / Rapanui

by on December 29, 2014


6 ‘fresh’ articles about ‘Black Friday Frenzy’

by on November 27, 2014

The Dos and Dont's Of Black Friday And Cyber Monday : VoxPopMe, The Economist, Black Friday Fashion, Sainsbury's, Shopping Chaos

Black Friday started out as something that was only seen in America following the Thanksgiving holiday. However over the past few years we have seen Black Friday seep into the UK high street.

Black Friday is often regarded as the start of the Christmas shopping season and it sees retailers offering large discounts and sales…

Enjoy our special issue for Black Friday ..... [more…]