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Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand personality perfectly. The film brings the brand’s “Live Life on Impulse” proposition to life.
Impulse challenged the fashionista to a ‘Week of Why Not’, which sees her take on a series of challenges over the course of 7 days. Each one designed to help her discover new experiences and embrace spontaneity, from meringue making and learning to skateboard to trying her hand at playing the ukulele.
My latest post is now live on my blog https://t.co/kwrIAxp0ut featuring @HelpClearSkin ! #NoMoreSpots #Blogger pic.twitter.com/FrdwEPz6kr
— ROBYNENVOGUE (@ROBYNENVOGUE) December 16, 2015
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Zero Budget Marketing: Do more with less
By Josephine Sabin, Marketing Manager for startup DesignCrowd
Many marketing strategists still believe that you need a large budget to strike it big, in consumer reach terms. $4 million will buy you a 30 second ad spot during the Super Bowl. Or for a little more bang for your buck you could plaster your company logo across a bus for a month or hire an oversized highway billboard begging to be recognized.
Startups don’t have the budget to go to these extremes, and let’s face it, do you remember what this morning's billboard on your way to work was promoting? It's time to ditch traditional marketing approaches.
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Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone’s mobile MP3 player. The period for which an advertisement can be sustained on a visual medium like television is greatly restricted because of the expenses.
Podcasting for online business is a blessing for advertisers, internet marketers and web masters.
This new ‘12 story exposure plan’ from theMarketingblog will give you at least twelve guaranteed articles with an end objective of producing quality solid results for your team to convert into business.
Who else wants great results by creating 'fresh' editorialised branded content?
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 