BMW
Clarity, the Milton Keynes based integrated marketing agency, today announces the appointment of their new Creative Director, James Warfield.
Following the recent appointments of Henrietta Cheung, Business Development Director and Louise Coffey, People Director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all clients.
Ford is the most loved automotive brand
Consumers name Ford, Vauxhall, BMW and Audi is their most valued brands,according to DMA research
The DMA asked a panel of consumers their thoughts on the automotive brands they prefer, from manufacturers to dealers, from Audi to Volkswagen. A clear top 4 emerged with Ford, Vauxhall, BMW and Audi being named as the most loved auto brands.
Visit: https://dma.org.uk/research/customer-engagement-focus-on-automotive [more…]
xAd, the global location marketplace, today announces its campaign with BMW UK to generate awareness of the leading automobile company’s new 7 Series model among a premium audience.
By using location as the context, BMW UK was able to go beyond proximity targeting and use digital insights to drive action in the physical world.
In partnership with media agencies, Vizeum and Amplifi, xAd worked with BMW UK to target the core audience of “aspirers” and “buyers,” to drive engagement and awareness of the new BMW 7 Series among these two groups. xAd’s location data enabled BMW UK to deliver more relevant and well-timed customer experiences. With a better understanding of an individual customer’s profile, in addition to their context, BMW UK was able to be more relevant when targeting its core aspirational and buying audience.
London June 2015 – Mackevision, a global market leader in CGI, has strengthened its worldwide offering by expanding its UK management team.
by Jeff Johns, Associate Director, Northstar Research Partners
What is normal for the Chinese economy – and for the Chinese consumer? Can anyone know for sure? On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.
Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.
KBS back to the future ad for BMW scores at Super Bowl http://t.co/oFPoNqSFup … via @moreaboutads pic.twitter.com/7vrBZ8Qp5K
— Will Corry (@slievemore) February 2, 2015
Via adrants : What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can make a stupid ad?
This is advertising we're talking about. Not national security. And last time I checked, the US Navy falls into the category of national security, not helping marketers make stupid ads. Though, in this case, the ad is pretty cool!
It's not been a good couple of weeks for Havas CEO David Jones with Havas in the UK losing the big S...Read on ....
Smart And Sexy BMW Rearview Advert
More: http://www.bmw.com/connecteddrive
This clip is part of the BMW ConnectedDrive TV Commercial series. It shows one of many BMW ConnectedDrive features.
Webtrends announced today new updates to social measurement capabilities for its Analytics On Demand product, as well as the availability of comprehensive Social Measurement Solutions.
These innovative solutions combine Webtrends advanced technologies with social strategy, implementation, analysis and optimisation expertise to enable marketers to quickly and simply achieve success in the increasingly critical discipline of social marketing. For more information about the Webtrends Social Measurement Solutions, visit: http://webtrends.com/products/analytics/social/ [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
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