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John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

by on December 7, 2016


Humour scores big this year as the best performing ads steer clear of heavy emotions

After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions.

Its Buster the Boxer ad scored 94.8% on the emotionally compelling scale, putting it top in a Realeyes/Lucid study of 65 ads, narrowly ahead of The Body Shop’s Jungle Bells (94.1%) – which is the highest scoring ad among men. [more…]

What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? / Sally Durcan, Hotcow

by on April 9, 2015

Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.

And many other brands are following suit.

Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample. [more…]