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Congratulations on a fab launch @babyville .. with Nikki Fox

by on November 16, 2015


Research : EasyInsites to launch the ‘Word of Family’ panel

by on January 22, 2014

UK pregnancy, baby and parenting club Bounty has extended its partnership with custom panel provider EasyInsites to launch the ‘Word of Family’ panel; building on its existing 39,000-strong ‘Word of Mum’ opinion panel to provide insights into the rest of the family.

Bounty, which offers information, support and products for young families, has 2.5 million members and attracts more than 50,000 new members every month. The company first partnered with EasyInsites in 2009, to build a young family panel with which to conduct bi-monthly research. Since then, the company’s sister firm Mom365 has worked with the research company to launch a panel of new and expectant mothers.

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Women for Women : Eight in ten mums are active users of social networking platforms

by on February 2, 2013

Modern mothers are tech-savvy and spend a significant portion of their personal time online, browsing the Internet or on social media.

Apparently, brands are well aware of this fact and mothers have become a major target for marketers.

by Ben Hollum,Marketing Director at M2 Bespoke