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“Comment piece on Facebook boycott” .. Bill Portlock, Marketing Metrix

“Comment piece on Facebook boycott” .. Bill Portlock, Marketing Metrix

by on July 4, 2020

By Bill Portlock, founder and CEO, Marketing Metrix

The Facebook advertising boycott, which has already seen 160 companies suspend campaigns from the social media platform, is gathering pace.

Unilever has become the latest major brand to pause advertising on Facebook, Instagram and Twitter news feeds; Coca-Cola has suspended advertising on all social media for 30 days.

[more…]

Cadbury could face boycott over tax avoidance revelations

by on December 8, 2015

Confectionary giant Cadbury could face a major consumer backlash following revelations it paid no corporation tax last year, according to a leading independent brand valuation company. [more…]